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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising"
~subject:"Electronic Commerce"
~subject:"Online-Handel"
~type:"article"
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Advertising
Electronic Commerce
Online-Handel
Internet marketing
30
Online-Marketing
30
Consumer behaviour
15
Konsumentenverhalten
15
Social Web
11
Social web
11
Advertising effects
8
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
122
Journal of retailing and consumer services
94
International journal of advertising : the review of marketing communications
82
International journal of internet marketing and advertising : IJIMA
79
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Journal of marketing communications
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
International journal of electronic marketing and retailing : IJEMR
48
Management science : journal of the Institute for Operations Research and the Management Sciences
46
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
44
Journal of management information systems : JMIS
41
Information systems research : ISR
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Journal of promotion management : innovations in planning and applied research
37
Journal of internet commerce
36
International journal of hospitality management
35
International journal of advertising : the quarterly review of marketing communications
34
Electronic commerce research
32
Journal of advertising research
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
26
Technological forecasting & social change : an international journal
26
Journal of electronic commerce research : JECR
24
Journal of promotion management : JPM
24
Journal of marketing
23
Journal of marketing research : JMR
23
Cogent business & management
20
Journal of retailing
20
Journal of the Academy of Marketing Science
20
European journal of operational research : EJOR
19
International journal of business information systems : IJBIS
19
International journal of electronic commerce : IJEC
19
International journal of technology marketing : IJTMkt
19
Journal of hospitality marketing & management
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Tourism management : research, policies, practice
19
International journal of contemporary hospitality management
18
International journal of e-business research : an official publication of the Information Resources Management Association
17
Journal of marketing research
17
Journal of travel and tourism marketing
17
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15
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1
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
2
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
3
Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
Saved in:
4
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
5
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
6
How reviewers' use of profanity affects perceived usefulness of online reviews
Hair, Michael
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 151-163
Persistent link: https://www.econbiz.de/10011876249
Saved in:
7
The effect of traditionally marginalized groups in advertising on consumer response
Ruggs, Enrica N.
;
Stuart, Jennifer Ames
;
Yang, Linyun W.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011930027
Saved in:
8
The differentiated effect of advertising on readership : evidence from a two-sided market approach
Ivaldi, Marc
;
Muller-Vibes, Catherine
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011930039
Saved in:
9
The impact of advertising content on movie revenues
Rao, Vithala R.
;
Ravid, S. Abraham Avri
;
Gretz, Richard T.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10011730642
Saved in:
10
Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Mayer, James Mark
;
Peev, Plamen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
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