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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"B-to-B-Marketing"
~subject:"United States"
~type_genre:"Article in journal"
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Search: subject:"Markenführung"
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B-to-B-Marketing
United States
Brand management
69
Markenführung
69
Consumer behaviour
52
Konsumentenverhalten
52
Brand image
46
Markenimage
46
Brand
33
Markenartikel
33
Advertising effects
11
Werbewirkung
11
Beziehungsmarketing
9
Relationship marketing
9
Emotion
8
Brand loyalty
6
Branding
5
Business-to-business marketing
5
Perception
5
Wahrnehmung
5
Advertising
4
Advertising music
4
Brand name
4
Confidence
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Experiment
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Luxury goods
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Luxusgüter
4
Markentreue
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Perceived fit
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Product design
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Produktgestaltung
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USA
4
Vertrauen
4
Werbemusik
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Werbung
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Brand personality
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Innovation management
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Article
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Article in journal
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8
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English
8
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Griffin, Abbie
2
Lilien, Gary L.
2
Bayus, Barry L.
1
Bowman, Douglas
1
Bun, Maurice J. G.
1
Carpenter, Thomas P.
1
Ding, Min
1
Gibbs, Richard
1
Grewal, Rajdeep
1
Jap, Sandy D.
1
Josephson, Brett W.
1
Kellaris, James J.
1
Kouril, Michal
1
Lim, Wei Shi
1
Pogacar, Ruth
1
Raaij, Erik M. van
1
Reibstein, Dave
1
Russell, Cristel
1
Russell, Dale
1
Soo, Jiuan Tan
1
Triest, Sander van
1
Vernooij, Maarten J. A.
1
Vinhas, Alberto Sa
1
Wiersema, Fred
1
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Marketing letters : a journal of research in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
613
The journal of business & industrial marketing
233
Journal of business-to-business marketing
126
Journal of business research : JBR
110
Journal of marketing
34
The journal of brand management : an international journal
34
The journal of product & brand management
25
Harvard-Business-Manager : das Wissen der Besten
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Harvard business review : HBR
21
European journal of marketing : EJM
20
Journal of the Academy of Marketing Science
20
The journal of personal selling & sales management : JPSSM
19
Marketing intelligence & planning
18
Journal of marketing management : MM
16
Journal of marketing theory and practice
16
Journal of strategic marketing
15
Journal of customer behaviour
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of advertising research
12
Journal of business market management : JBM
12
Business horizons
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
11
The service industries journal
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Management decision : MD
10
The journal of product innovation management : an international publication of the Product Development & Management Association
10
Journal of marketing research : JMR
9
Marketing theory
9
The journal of services marketing
9
Asia Pacific journal of marketing and logistics
8
Corporate reputation review : an international journal
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of international marketing
8
Journal of marketing theory and practice : JMTP
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of retailing and consumer services
8
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ECONIS (ZBW)
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1
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
2
Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda
Griffin, Abbie
;
Josephson, Brett W.
;
Lilien, Gary L.
; …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 323-337
Persistent link: https://www.econbiz.de/10010207200
Saved in:
3
Competitive channel relationship management : when resellers establish competing manufacturer relationships
Vinhas, Alberto Sa
;
Gibbs, Richard
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 645-659
Persistent link: https://www.econbiz.de/10009579984
Saved in:
4
Introduction to the special issue on B2B research
Jap, Sandy D.
;
Reibstein, Dave
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 207-209
Persistent link: https://www.econbiz.de/10003998106
Saved in:
5
Calculating, creating, and claiming value in business markets : status and research agenda
Lilien, Gary L.
;
Grewal, Rajdeep
;
Bowman, Douglas
;
Ding, Min
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 287-299
Persistent link: https://www.econbiz.de/10008648792
Saved in:
6
Guilty by stereotypic association : country animosity and brand prejudice and discrimination
Russell, Cristel
;
Russell, Dale
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10008796170
Saved in:
7
Using brand equity to counter outsourcing opportunism : a game theoretic approach
Lim, Wei Shi
;
Soo, Jiuan Tan
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
4
,
pp. 369-383
Persistent link: https://www.econbiz.de/10003898052
Saved in:
8
The impact of customer-specific marketing expenses on customer retention and customer profitability
Triest, Sander van
;
Bun, Maurice J. G.
;
Raaij, Erik M. van
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10003819961
Saved in:
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