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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
~subject:"Viral marketing"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Markenimage
Viral marketing
Consumer behaviour
291
Konsumentenverhalten
291
Brand management
51
Markenführung
51
Brand image
48
Advertising effects
40
Werbewirkung
40
Brand
35
Markenartikel
35
Relationship marketing
27
Emotion
23
Theorie
22
Theory
22
Experiment
20
Advertising
19
Werbung
19
Virales Marketing
18
Cognition
17
Kognition
17
Internet marketing
15
Market research
15
Marktforschung
15
Online-Marketing
15
Perception
15
Wahrnehmung
15
Customer satisfaction
14
Kundenzufriedenheit
14
Personality psychology
13
Persönlichkeitspsychologie
13
Preismanagement
13
Pricing strategy
13
Präferenztheorie
13
Theory of preferences
13
Decision under uncertainty
12
Entscheidung unter Unsicherheit
12
Willingness to pay
12
Zahlungsbereitschaftsanalyse
12
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Article in journal
81
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English
82
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Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Biswas, Abhijit
2
Chen, Qimei
2
Doorn, Jenny van
2
Guha, Abhijit
2
Gunasti, Kunter
2
Klink, Richard R.
2
Kouril, Michal
2
Liu, Maggie Wenjing
2
Newman, Kevin P.
2
Pogacar, Ruth
2
Rossiter, John R.
2
Russell, Cristel
2
Russell, Dale
2
Saenger, Christina
2
Thomas, Veronica L.
2
Trump, Rebecca K.
2
Wu, Lan
2
Aali, Abdulrahman Yousef al-
1
Abulaiti, Gulimire
1
Aguirre-Rodriguez, Alexandra
1
Ashworth, Laurence
1
Bae, T. J.
1
Baghi, Ilaria
1
Banerjee, Madhumita
1
Barone, Michael J.
1
Becker, Jan U.
1
Bekk, Magdalena
1
Bellis, Emanuel de
1
Besharat, Ali
1
Blut, Markus
1
Boeuf, Benjamin
1
Borgelink, Bianca G. D.
1
Bosukonda, Narendra
1
Breugelmans, Els
1
Bóveda-Lambie, Adriana M.
1
Bügel, Marnix S.
1
Cadario, Romain
1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
727
Journal of retailing and consumer services
669
The journal of product & brand management
272
International journal of hospitality management
245
The journal of brand management : an international journal
238
Psychology & marketing
175
Asia Pacific journal of marketing and logistics
139
The journal of services marketing
137
European journal of marketing : EJM
123
Journal of the Academy of Marketing Science
117
Cogent business & management
115
Journal of marketing communications
115
Journal of travel and tourism marketing
111
Journal of marketing
107
Journal of strategic marketing
107
Journal of hospitality marketing & management
99
International journal of contemporary hospitality management
98
International journal of internet marketing and advertising : IJIMA
98
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
97
Marketing intelligence & planning
96
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
95
Journal of international consumer marketing
95
Tourism management : research, policies, practice
90
International journal of consumer studies
87
Journal of retailing
87
The journal of consumer marketing
86
The service industries journal
86
The international review of retail, distribution and consumer research
74
Journal of global marketing
73
Journal of promotion management : innovations in planning and applied research
72
International journal of retail & distribution management
71
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Industrial marketing management : the international journal for industrial and high-tech firms
68
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
67
Journal of marketing management : MM
64
Services marketing quarterly
64
International journal of electronic marketing and retailing : IJEMR
62
Journal of fashion marketing and management
62
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ECONIS (ZBW)
82
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
4
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
5
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
6
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
7
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
8
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
9
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
10
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
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