//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Customer Segmentation"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Target group
10
Zielgruppe
10
Advertising effects
5
Consumer behaviour
5
Konsumentenverhalten
5
Werbewirkung
5
Brand image
2
Internet marketing
2
Markenimage
2
Online-Marketing
2
Target marketing
2
Advertising
1
Age
1
Age congruency
1
Age group
1
Altersgruppe
1
Beziehungsmarketing
1
Bootstrap
1
Brand
1
Brand management
1
Business ethics
1
Celebrity endorsement
1
Celebrity endorsements
1
Celebrity-Werbung
1
Children
1
Cluster analysis
1
Clusteranalyse
1
Customer satisfaction
1
Customization
1
Decision under uncertainty
1
Distribution channel
1
Diversity
1
Entscheidung unter Unsicherheit
1
Ethics
1
Ethik
1
Frauen
1
Gender
1
Generation X
1
Generation Y
1
Geschlecht
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
10
Author
All
Atalay, A. Selin
1
Baxter, Stacey M.
1
Biswas, Abhijit
1
Blanchard, Simon J.
1
Cowart, Kelly O.
1
Darke, Peter
1
DeSarbo, Wayne
1
Dolnicar, Sara
1
Doorn, Jenny van
1
Geskens, Kristof
1
Geuens, Maggie
1
Goedertier, Frank
1
Guha, Abhijit
1
Harmancioglu, Nukhet
1
Hoekstra, Janita Cornelia
1
Ilicic, Jasmina
1
Kulczynski, Alicia
1
Leisch, Friedrich
1
Liu, Zhuping
1
Lowrey, Tina M.
1
Matzler, Kurt
1
Mooradian, Todd A.
1
Roy, Subhadip
1
Ruggs, Enrica N.
1
Stuart, Jennifer Ames
1
Szykman, Lisa R.
1
Weijters, Bert
1
Yang, Linyun W.
1
Zhang, Jianqiang
1
Zhong, Weijun
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Young consumers : insight and ideas for responsible marketers
60
Journal of advertising research
34
SpringerLink / Bücher
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Journal of retailing and consumer services
22
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Journal of business research : JBR
19
Research
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Springer eBook Collection
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
Marketing intelligence & planning
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of advertising : the review of marketing communications
9
International journal of hospitality management
9
Journal of revenue and pricing management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of traditionally marginalized groups in advertising on consumer response
Ruggs, Enrica N.
;
Stuart, Jennifer Ames
;
Yang, Linyun W.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011930027
Saved in:
2
Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 423-436
Persistent link: https://www.econbiz.de/10011730667
Saved in:
3
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
Saved in:
4
Attack and defend : the role of targeting in a distribution channel
Zhang, Jianqiang
;
Liu, Zhuping
;
Zhong, Weijun
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 375-386
Persistent link: https://www.econbiz.de/10011486574
Saved in:
5
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
6
Targeting Miss Daisy : using age and gender to target unethical sales tactics
Cowart, Kelly O.
;
Darke, Peter
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 67-75
Persistent link: https://www.econbiz.de/10010259967
Saved in:
7
Customization of online advertising : the role of intrusiveness
Doorn, Jenny van
;
Hoekstra, Janita Cornelia
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010207199
Saved in:
8
Identifying consumer heterogeneity in unobserved categories
Blanchard, Simon J.
;
DeSarbo, Wayne
;
Atalay, A. Selin
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 177-194
Persistent link: https://www.econbiz.de/10009530058
Saved in:
9
Increasing choice satisfaction through goal-based labeling
Goedertier, Frank
;
Geskens, Kristof
;
Geuens, Maggie
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 119-136
Persistent link: https://www.econbiz.de/10009530076
Saved in:
10
Empathetic responses to advertising : testing a network of antecedents and consequences
Mooradian, Todd A.
;
Matzler, Kurt
;
Szykman, Lisa R.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 79-92
Persistent link: https://www.econbiz.de/10003703863
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->