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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Collection of articles written by one author"
~type_genre:"Handbuch"
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Relationship marketing
Viral marketing
Social Web
51
Social web
51
Consumer behaviour
25
Internet marketing
25
Konsumentenverhalten
25
Online-Marketing
25
Virales Marketing
25
social media
16
Social network
14
Soziales Netzwerk
14
user-generated content
11
social networks
10
Advertising effects
9
Media usage
9
Mediennutzung
9
Werbewirkung
9
word of mouth
9
Online retailing
8
Online-Handel
8
Data Mining
7
Data mining
7
Game theory
6
Social relations
6
Soziale Beziehungen
6
Spieltheorie
6
USA
6
United States
6
advertising
6
Beziehungsmarketing
5
Customer integration
5
Kundenintegration
5
Theorie
5
Theory
5
Advertising
4
Brand management
4
Content Management
4
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4
E-commerce
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Article in journal
Collection of articles written by one author
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27
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1
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1
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27
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Schweidel, David A.
3
Fossen, Beth L.
2
Gopinath, Shyam
2
Lambrecht, Anja
2
Abe, Makoto
1
Albuquerque, Paulo
1
Algesheimer, René
1
Ameri, Mina
1
Bart, Yakov
1
Bhaskaran, Vikram
1
Borle, Sharad
1
Carson, Steve
1
Chae, Inyoung
1
Chan, Tat
1
Chatow, Udi
1
Che, Hai
1
Chen, Kay-Yut
1
Chevalier, Judith A.
1
Chiang, Roger H. L.
1
Chintagunta, Pradeep K.
1
Dholakia, Utpal M.
1
Dong, Xiaojing
1
Dover, Yaniv
1
Godes, David
1
Hauser, John R.
1
Honka, Elisabeth
1
Jamal, Zainab
1
Kekre, Sunder
1
Kuksov, Dmitri
1
Kumar, V.
1
Liao, Chenxi
1
Lovett, Mitchell J.
1
Lu, Xianghua
1
Ma, Liye
1
MacIntyre, Shelby H.
1
Mai, Feng
1
Manchanda, Puneet
1
Mayzlin, Dina
1
Mirchandani, Rohan
1
Moe, Wendy W.
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
176
Journal of retailing and consumer services
95
International journal of internet marketing and advertising : IJIMA
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Journal of marketing communications
47
The journal of product & brand management
43
Industrial marketing management : the international journal for industrial and high-tech firms
42
International journal of hospitality management
39
Tourism management : research, policies, practice
38
Information systems research : ISR
37
Journal of marketing
34
International journal of electronic marketing and retailing : IJEMR
33
Journal of management information systems : JMIS
33
Technological forecasting & social change : an international journal
33
Psychology & marketing
31
Business horizons
29
Journal of promotion management : innovations in planning and applied research
29
Journal of strategic marketing
29
International journal of advertising : the review of marketing communications
28
Journal of electronic commerce research : JECR
28
Electronic commerce research
27
Journal of marketing management : MM
27
The journal of brand management : an international journal
27
Journal of internet commerce
26
International journal of business information systems : IJBIS
23
The journal of services marketing
23
Journal of the Academy of Marketing Science
22
Marketing intelligence & planning
22
International journal of advertising : the quarterly review of marketing communications
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of hospitality marketing & management
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
International journal of contemporary hospitality management
20
International journal of technology marketing : IJTMkt
20
Cogent business & management
19
International journal of consumer studies
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
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ECONIS (ZBW)
27
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1
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27
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1
The role of paid, earned, and owned media in building entertainment brands : reminding, informing, and enhancing enjoyment
Lovett, Mitchell J.
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 142-157
Persistent link: https://www.econbiz.de/10011437765
Saved in:
2
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
3
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
4
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
5
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
Saved in:
6
Word of mouth, observed adoptions, and anime-watching decisions : the role of the personal vs. the community network
Ameri, Mina
;
Honka, Elisabeth
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 567-583
Persistent link: https://www.econbiz.de/10012059793
Saved in:
7
Opinion leaders and product variety
Kuksov, Dmitri
;
Liao, Chenxi
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 812-834
Persistent link: https://www.econbiz.de/10012120909
Saved in:
8
Learning from online social ties
Zhang, Yuchi
;
Godes, David
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 425-444
Persistent link: https://www.econbiz.de/10011884366
Saved in:
9
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
10
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
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