//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Bibliografie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf:"Research"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
273
Konsumentenverhalten
273
Theorie
202
Theory
202
USA
114
United States
114
Internet marketing
107
Online-Marketing
106
Preismanagement
106
Pricing strategy
106
Game theory
105
Spieltheorie
105
Advertising effects
91
Werbewirkung
91
Advertising
82
Werbung
82
Experiment
63
Competition
58
Wettbewerb
58
Distribution channel
57
Vertriebsweg
57
game theory
53
Bayes-Statistik
52
Bayesian inference
52
Social Web
51
Social web
51
Online retailing
46
Online-Handel
46
Einzelhandel
45
Retail trade
45
Viral marketing
45
Virales Marketing
45
Beziehungsmarketing
43
Marketing management
43
Marketingmanagement
43
Relationship marketing
43
pricing
43
Brand
38
Markenartikel
38
advertising
38
more ...
less ...
Online availability
All
Undetermined
327
Type of publication
All
Article
900
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
Aufsatzsammlung
Bibliografie
Aufsatz in Zeitschrift
905
Collection of articles of several authors
9
Sammelwerk
9
Case study
5
Fallstudie
5
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
905
Author
All
Chintagunta, Pradeep K.
26
Srinivasan, Kannan
20
Allenby, Greg M.
19
Sudhir, K.
18
Bradlow, Eric T.
16
Hauser, John R.
15
Fader, Peter
12
Iyengar, Radha
12
Bronnenberg, Bart J.
11
Kuksov, Dmitri
11
Schweidel, David A.
11
Jerath, Kinshuk
10
Tucker, Catherine
10
Braun, Michael
9
Chen, Yuxin
9
Desai, Preyas S.
9
Mela, Carl F.
9
Netzer, Oded
9
Sun, Baohong
9
Van Den Bulte, Christophe
9
Dubé, Jean-Pierre
8
Goldfarb, Avi
8
Gordon, Brett R.
8
Guo, Liang
8
Iyer, Ganesh
8
Jain, Sanjay
8
Manchanda, Puneet
8
Roberts, John H.
8
Tellis, Gerard J.
8
Chan, Tat
7
Danaher, Peter J.
7
Feinberg, Fred M.
7
Godes, David
7
Kumar, V.
7
Meyer, Robert J.
7
Misra, Kanishka
7
Ofek, Elie
7
Rao, Ram C.
7
Shugan, Steven M.
7
Singh, Vishal
7
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
European journal of operational research : EJOR
10,249
Journal of business research : JBR
8,366
International journal of production research
6,530
Management science : journal of the Institute for Operations Research and the Management Sciences
4,870
Finance research letters
4,290
Computers & operations research : and their applications to problems of world concern ; an international journal
4,035
Research policy : policy, management and economic studies of science, technology and innovation
3,486
Tourism management : research, policies, practice
2,785
European research studies
2,645
Transportation research / E : an international journal
2,610
Operations research letters
2,005
Research in international business and finance
1,984
Journal of economic psychology : research in economic psychology and behavioral economics
1,760
Journal of the Operational Research Society : OR
1,606
The journal of applied business research
1,533
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1,472
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
1,471
Land economics : applied research on environmental resources
1,466
Economic research
1,462
Operations research
1,446
International business and economics research journal
1,336
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1,283
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
1,270
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
1,091
Problems and perspectives in management : PPM ; international research journal
1,085
Mathematics of operations research
1,076
Journal of the Operational Research Society
1,063
The review of income and wealth : journal of the International Association for Research in Income and Wealth
1,003
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
988
Information systems research : ISR
958
Journal of consumer research : JCR ; an interdisciplinary bimonthly
951
Amfiteatru economic : an economic and business research periodical
947
International economics : a journal published by CEPII (Center for research and expertise on the world economy)
917
Journal of labor research
905
Annals of operations research
881
Journal of marketing research : JMR
870
Bulletin of economic research
861
Transportation science : a journal of the Institute for Operations Research and the Management Sciences
853
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
849
more ...
less ...
Source
All
ECONIS (ZBW)
905
Showing
1
-
10
of
905
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Frontiers: can an artificial intelligence algorithm mitigate racial economic inequality? : an analysis in the context of Airbnb
Zhang, Shunyuan
;
Mehta, Nitin
;
Singh, Param Vir
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 813-820
Persistent link: https://www.econbiz.de/10012668030
Saved in:
2
Digitization and flexibility : evidence from the South Korean movie market
Yang, Joonhyuk
;
Anderson, Eric T.
;
Gordon, Brett R.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 821-843
Persistent link: https://www.econbiz.de/10012668038
Saved in:
3
Understanding large-scale dynamic purchase behavior
Jacobs, Bruno
;
Fok, Dennis
;
Donkers, Bas
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 844-870
Persistent link: https://www.econbiz.de/10012668042
Saved in:
4
Estimation of preference heterogeneity in markets with costly search
Morozov, Ilya
;
Seiler, Stephan
;
Dong, Xiaojing
;
Hou, Liwen
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 871-899
Persistent link: https://www.econbiz.de/10012668057
Saved in:
5
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
6
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
7
Internalization of advertising services : testing a theory of the firm
Wernerfelt, Birger
;
Silk, Alvin J.
;
Yu, Shuyi
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 946-963
Persistent link: https://www.econbiz.de/10012668070
Saved in:
8
Do larger audiences generate greater revenues under pay what you want? : evidence from a live streaming platform
Lu, Shijie
;
Yao, Dai
;
Chen, Xingyu
;
Grewal, Rajdeep
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 964-984
Persistent link: https://www.econbiz.de/10012668081
Saved in:
9
The impact of increase in minimum wages on consumer perceptions of service : a transformer model of online restaurant reviews
Puranam, Dinesh
;
Kadiyali, Vrinda
;
Narayan, Vishal
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 985-1004
Persistent link: https://www.econbiz.de/10012668098
Saved in:
10
Reciprocity and unveiling in two-sided reputation systems : evidence from an experiment on Airbnb
Fradkin, Andrey
;
Grewal, Elena
;
Holtz, David
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1013-1029
Persistent link: https://www.econbiz.de/10012796119
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->