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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Horsky, Dan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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1
Periodic advertising pulsing in a competitive market
Freimer, Marshall
;
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 637-648
Persistent link: https://www.econbiz.de/10009614322
Saved in:
2
Disentangling preferences and learning in brand choice models
Shin, Sangwoo
;
Misra, Sanjog
;
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 115-137
Persistent link: https://www.econbiz.de/10009511625
Saved in:
3
Periodic Advertising Pulsing in a Competitive Market
Freimer, Marshall
;
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 637-649
Persistent link: https://www.econbiz.de/10010009582
Saved in:
4
Disentangling Preferences and Learning in Brand Choice Models
Shin, Sangwoo
;
Misra, Sanjog
;
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10009831031
Saved in:
5
Try it, you will like it : does consumer learning lead to competitive price promotions?
Freimer, Marshall
;
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 796-810
Persistent link: https://www.econbiz.de/10003780114
Saved in:
6
Try It, You Will Like It-Does Consumer Learning Lead to Competitive Price Promotions?
Freimer, Marshall
;
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 796-810
Persistent link: https://www.econbiz.de/10008124387
Saved in:
7
Observed and Unobserved Preference Heterogeneity in Brand-Choice Models
Horsky, Dan
;
Misra, Sanjog
;
Nelson, Paul
- In:
Marketing science : the marketing journal of the …
25
(
2006
)
4
,
pp. 322-335
Persistent link: https://www.econbiz.de/10007284413
Saved in:
8
Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking
Horsky, Dan
;
Nelson, Paul
- In:
Marketing science : the marketing journal of the …
15
(
1996
)
4
,
pp. 301-320
Persistent link: https://www.econbiz.de/10006930828
Saved in:
9
Untangling the effects of purchase reinforcement and advertising carryover
Givon, Moshe
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10001095700
Saved in:
10
A diffusion model incorporating product benefits, price, income and information
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
4
,
pp. 342-365
Persistent link: https://www.econbiz.de/10001101483
Saved in:
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