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~isPartOf:"Marketing theory"
~isPartOf:"Proceedings series / American Marketing Association"
~subject:"Internet marketing"
~subject:"Marketingtheorie"
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Internet marketing
Marketingtheorie
Marketing management
37
Marketingmanagement
37
Marketing
18
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12
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7
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7
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5
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Marketing theory
Proceedings series / American Marketing Association
Journal of business research : JBR
32
Industrial marketing management : the international journal for industrial and high-tech firms
28
SpringerLink / Bücher
21
International journal of internet marketing and advertising : IJIMA
20
Journal of marketing management : MM
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of strategic marketing
17
Journal of the Academy of Marketing Science
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Journal of marketing communications
13
Lehrbuch
13
AMS review : official publication of the Academy of Marketing Science
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing
11
Marketing intelligence & planning
11
Springer eBook Collection
11
The journal of business & industrial marketing
11
Legends in marketing
10
European journal of marketing : EJM
8
European research studies
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Business horizons
7
International journal of advertising : the review of marketing communications
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Marketing theory and applications
7
Premier reference source
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
Journal of advertising research
6
Journal of historical research in marketing
6
Journal of marketing education : JME
6
Journal of retailing and consumer services
6
The impact of theory on representations of the consumer and the marketing organisation
6
The marketing review
6
Australasian marketing journal
5
International journal of e-business research : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
13
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1
Writing telepathy back into marketing theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
2
Harry's most important work
Hyde, Fran
- In:
Marketing theory
20
(
2020
)
2
,
pp. 211-218
Persistent link: https://www.econbiz.de/10012230861
Saved in:
3
Marketing concepts can have a life of their own : representation and pluralism in marketing concept analysis
Patsiaouras, Georgios
- In:
Marketing theory
19
(
2019
)
4
,
pp. 559-566
Persistent link: https://www.econbiz.de/10012109461
Saved in:
4
The paradigmatic pitfalls of customer-centric marketing
Osborne, Phil
;
Ballantyne, David
- In:
Marketing theory
12
(
2012
)
2
,
pp. 155-172
Persistent link: https://www.econbiz.de/10009571616
Saved in:
5
Advertising management principles are derived mostly from logic and very little from empirical generalizations
Rossiter, John R.
- In:
Marketing theory
12
(
2012
)
2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10009571625
Saved in:
6
Critical marketing studies : logical empiricism, "critical performativity" and marketing practice
Tadajewski, Mark
- In:
Marketing theory
10
(
2010
)
2
,
pp. 210-222
Persistent link: https://www.econbiz.de/10003986205
Saved in:
7
On the nature of markets and their practices
Kjellberg, Hans
;
Helgesson, Claes-Fredrik
- In:
Marketing theory
7
(
2007
)
2
,
pp. 137-162
Persistent link: https://www.econbiz.de/10003496617
Saved in:
8
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
9
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
10
"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001752828
Saved in:
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