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Market research
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Marketing theory
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
92
SpringerLink / Bücher
78
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Europäische Hochschulschriften / 5
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
44
Gabler Edition Wissenschaft
43
Marketing : ZFP ; journal of research and management
39
International journal of market research
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
The marketing review
28
International journal of forecasting
27
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of advertising research
25
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Journal of retailing and consumer services
21
Lehrbuch
21
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Springer eBook Collection
19
The handbook of marketing research : uses, misuses, and future advances
19
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1
Enacting overlapping exchanges to address market concerns : evidence on sustainable and conventional coffee markets in Uganda
Onyas, Winfred Ikiring
- In:
Marketing theory
23
(
2023
)
3
,
pp. 411-435
Persistent link: https://www.econbiz.de/10014368293
Saved in:
2
The queer manifesto : imagining new possibilities and futures for marketing and consumer research
Pirani, Daniela
;
Daskalopoulou, Athanasia
- In:
Marketing theory
22
(
2022
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10013257610
Saved in:
3
Something old, something new : enabled theory building in qualitative marketing research
Dolbec, Pierre-Yann
;
Fischer, Eileen
;
Canniford, Robin
- In:
Marketing theory
21
(
2021
)
4
,
pp. 443-461
Persistent link: https://www.econbiz.de/10012660655
Saved in:
4
Listening to consumption : towards a sonic turn in consumer research
Patterson, Maurice
;
Larsen, Gretchen
- In:
Marketing theory
19
(
2019
)
2
,
pp. 105-127
Persistent link: https://www.econbiz.de/10012109361
Saved in:
5
Know your customer : client captivation and the epistemics of market research
Nilsson, Johan
- In:
Marketing theory
19
(
2019
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10012109363
Saved in:
6
Nosenography : how smell constitutes meaning, identity and temporal experience in spatial assemblages
Canniford, Robin
;
Riach, Kathleen
;
Hill, Tim
- In:
Marketing theory
18
(
2018
)
2
,
pp. 234-248
Persistent link: https://www.econbiz.de/10011894363
Saved in:
7
The construction of marketing measures : the case of viewability
Cluley, Robert
- In:
Marketing theory
18
(
2018
)
3
,
pp. 287-305
Persistent link: https://www.econbiz.de/10011926099
Saved in:
8
Markets and marketing research on poverty and its alleviation : summarizing an evolving logic toward human capabilities, well-being goals and transformation
Sridharan, Srinivas
;
Barrington, Dani J.
;
Sounders, …
- In:
Marketing theory
17
(
2017
)
3
,
pp. 323-340
Persistent link: https://www.econbiz.de/10011824989
Saved in:
9
Does hype create irreversibilities? : affective circulation and market investments in digital health
Geiger, Susi
;
Gross, Nicole
- In:
Marketing theory
17
(
2017
)
4
,
pp. 435-454
Persistent link: https://www.econbiz.de/10011825027
Saved in:
10
Constructing the object of research in the manner of Piet Mondrian : an integrative epistemology for consumer research
Pomiès, Anissa
;
Tissier-Desbordes, Elisabeth
- In:
Marketing theory
16
(
2016
)
3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10011613534
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