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Consumer behaviour
157
Konsumentenverhalten
157
Marketing theory
21
Marketingtheorie
21
Theorie
16
Theory
16
Social Web
15
Social web
15
Brand management
14
Markenführung
14
Beziehungsmarketing
12
Cultural identity
12
Kulturelle Identität
12
Personality psychology
12
Persönlichkeitspsychologie
12
Relationship marketing
12
Private consumption
11
Privater Konsum
11
Consumption
10
Emotion
10
Consumption theory
9
Konsumtheorie
9
Marketing
9
consumption
9
Market research
8
Marktforschung
8
Music
8
Musik
8
consumer culture theory
7
Advertising
6
Behavioral economics
6
Business ethics
6
Economic ethics
6
Epistemology
6
Erkenntnistheorie
6
Ethics
6
Ethik
6
Islam
6
Konsum
6
Music industry
6
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156
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157
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157
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1
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English
157
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Askegaard, Søren
5
Foxall, Gordon R.
5
Jafari, Aliakbar
5
Belk, Russell W.
4
Bradshaw, Alan
4
Cova, Bernard
4
Molesworth, Mike
4
Canniford, Robin
3
Dalli, Daniele
3
Davies, Andrea
3
Eckhardt, Giana M.
3
Fitchett, James A.
3
Hamilton, Kathy
3
Hartmann, Benjamin Julien
3
Larsen, Gretchen
3
Patsiaouras, Georgios
3
Patterson, Maurice
3
Sandıkçı, Özlem
3
Süerdem, Ahmet
3
Arnould, Eric J.
2
Bardhi, Fleura
2
Batat, Wided
2
Bode, Matthias
2
Brown, Stephen
2
Chatzidakis, Andreas
2
Cochoy, Franck
2
Coffin, Jack
2
Dolbec, Pierre-Yann
2
Echeverri, Per
2
Gabriel, Yiannis
2
Gambetti, Rossella C.
2
Grigore, Georgiana
2
Hietanen, Joel
2
Jenkins, Rebecca
2
Nixon, Elizabeth
2
Schroeder, Jonathan E.
2
Tadajewski, Mark
2
Varman, Rohit
2
Visconti, Luca M.
2
Wells, Victoria K.
2
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Marketing theory
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
514
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
374
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
SpringerLink / Bücher
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
318
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
296
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
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ECONIS (ZBW)
157
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1
Platformised possessions and relational labour
Denegri-Knott, Janice
;
Jenkins, Rebecca
;
Molesworth, Mike
; …
- In:
Marketing theory
24
(
2024
)
1
,
pp. 23-44
Persistent link: https://www.econbiz.de/10014631379
Saved in:
2
Memetic logics of participation : fitness body culture on Instagram
Schöps, Jonathan David
;
Schwarz, Sarah
;
Rojkowski, Veronika
- In:
Marketing theory
24
(
2024
)
1
,
pp. 65-89
Persistent link: https://www.econbiz.de/10014631381
Saved in:
3
Digital consumers and platform workers unite and fight? : the platformisation of consumer activism in the case of #cancel_efood in Greece
Vrikki, Photini
;
Lekakis, Eleftheria J.
- In:
Marketing theory
24
(
2024
)
1
,
pp. 173-190
Persistent link: https://www.econbiz.de/10014631389
Saved in:
4
Special section: the moral legitimatisation of money and debt in consumer society
Arnould, Eric J.
;
Soila, Tuomas
;
Hietanen, Joel
; …
- In:
Marketing theory
24
(
2024
)
2
,
pp. 193-203
Persistent link: https://www.econbiz.de/10014631391
Saved in:
5
Church advertising and the marketization of religious hegemony
Appau, Samuelson
;
Yang, Ye
- In:
Marketing theory
24
(
2024
)
2
,
pp. 263-288
Persistent link: https://www.econbiz.de/10014631398
Saved in:
6
Pandemic-driven consumer behaviour : a foraging exploration
Wells, Victoria K.
;
Carrigan, Marylyn
;
Athwal, Navdeep
- In:
Marketing theory
23
(
2023
)
4
,
pp. 631-659
Persistent link: https://www.econbiz.de/10014631368
Saved in:
7
Sensing privacy : extending consumer privacy research through a consumer culture theory approach
Horppu, Johanna
- In:
Marketing theory
23
(
2023
)
4
,
pp. 661-684
Persistent link: https://www.econbiz.de/10014631370
Saved in:
8
Liminal consumption within Nigerian wedding rituals : the interplay between bridal identity and liminal gatekeepers
Fagbola, Ladipo
;
McEachern, Morven G.
;
Raftopoulou, Effi
- In:
Marketing theory
23
(
2023
)
3
,
pp. 437-462
Persistent link: https://www.econbiz.de/10014368297
Saved in:
9
From flesh to food : exploring consumers' fluctuations in hysteresis
Steadman, Chloe
;
Medway, Dominic
;
Jong, Anna de
; …
- In:
Marketing theory
23
(
2023
)
3
,
pp. 489-508
Persistent link: https://www.econbiz.de/10014368301
Saved in:
10
Introduction to the special section: tribal marketing after Covid
Coffin, Jack
;
Cova, Bernard
;
Shankar, Avi
- In:
Marketing theory
23
(
2023
)
2
,
pp. 267-273
Persistent link: https://www.econbiz.de/10014293964
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