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Consumer behaviour
157
Konsumentenverhalten
157
Marketing theory
83
Marketingtheorie
83
Marketing
55
Brand management
44
Markenführung
44
Theorie
38
Theory
38
Betriebliche Wertschöpfung
31
Service-Dominant Logic
31
Service-dominant logic
31
Value creation
31
Marketing management
30
Marketingmanagement
30
Beziehungsmarketing
26
Relationship marketing
26
Customer integration
24
Kundenintegration
24
Social Web
23
Social web
23
Advertising
19
Brand
19
Markenartikel
19
USA
19
United States
19
Werbung
19
Customer value
18
Kundenwert
18
Consumption
16
Personality psychology
16
Persönlichkeitspsychologie
16
service-dominant logic
16
Brand image
15
Cultural identity
15
Kulturelle Identität
15
Markenimage
15
Market research
15
Marktforschung
15
Music
14
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731
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541
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15
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15
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4
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1
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English
727
Undetermined
22
Author
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Tadajewski, Mark
22
Brown, Stephen
15
Bradshaw, Alan
14
Brodie, Roderick J.
14
Kjellberg, Hans
14
Askegaard, Søren
11
Cluley, Robert
11
Cova, Bernard
11
Belk, Russell W.
10
Warnaby, Gary
10
Coffin, Jack
9
Foxall, Gordon R.
9
Hietanen, Joel
9
Jafari, Aliakbar
9
Bajde, Domen
8
Cronin, James
8
Fitchett, James A.
8
Holbrook, Morris B.
8
Skålén, Per
8
Araujo, Luis
7
Dalli, Daniele
7
Eckhardt, Giana M.
7
Oakes, Steve
7
Patterson, Maurice
7
Vargo, Stephen L.
7
Varman, Rohit
7
Canniford, Robin
6
Dholakia, Nikhilesh
6
Echeverri, Per
6
Fitchett, James
6
Molesworth, Mike
6
Patsiaouras, Georgios
6
Saren, Michael
6
Schroeder, Jonathan E.
6
Arnould, Eric J.
5
Avis, Mark
5
Chatzidakis, Andreas
5
Cochoy, Franck
5
Corsaro, Daniela
5
Domegan, Christine
5
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Marketing theory
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,716
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,030
Far Eastern economic review
22,063
European journal of operational research : EJOR
22,000
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,170
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,708
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
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ECONIS (ZBW)
543
OLC EcoSci
206
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1
Algorithmic classifications in credit marketing : how marketing shapes inequalities
Pellandini-Simányi, Léna
- In:
Marketing theory
24
(
2024
)
2
,
pp. 211-232
Persistent link: https://www.econbiz.de/10014631394
Saved in:
2
Art and emplacement in Northern Ireland
Downey, Hilary
;
Sherry, John F.
- In:
Marketing theory
24
(
2024
)
2
,
pp. 249-262
Persistent link: https://www.econbiz.de/10014631396
Saved in:
3
Church advertising and the marketization of religious hegemony
Appau, Samuelson
;
Yang, Ye
- In:
Marketing theory
24
(
2024
)
2
,
pp. 263-288
Persistent link: https://www.econbiz.de/10014631398
Saved in:
4
The cultural underpinnings of platformization : how social movement organizations helped form the category of the sharing economy
Bajde, Domen
;
Golf-Papez, Maja
;
Culiberg, Barbara
- In:
Marketing theory
24
(
2024
)
1
,
pp. 153-172
Persistent link: https://www.econbiz.de/10014631388
Saved in:
5
Curating a consumption ideology : platformization and gun influencers on Instagram
Drenten, Jenna
;
Gurrieri, Lauren
;
Huff, Aimee Dinnin
; …
- In:
Marketing theory
24
(
2024
)
1
,
pp. 91-122
Persistent link: https://www.econbiz.de/10014631386
Saved in:
6
Digital consumers and platform workers unite and fight? : the platformisation of consumer activism in the case of #cancel_efood in Greece
Vrikki, Photini
;
Lekakis, Eleftheria J.
- In:
Marketing theory
24
(
2024
)
1
,
pp. 173-190
Persistent link: https://www.econbiz.de/10014631389
Saved in:
7
Food prosumption technologies : a symbiotic lens for a degrowth transition
Vicdan, Handan
;
Ulusoy, Emre
;
Tillotson, Jack S.
;
Hong, …
- In:
Marketing theory
24
(
2024
)
2
,
pp. 289-309
Persistent link: https://www.econbiz.de/10014631399
Saved in:
8
How conspicuousness becomes productive on social media
Bainotti, Lucia
- In:
Marketing theory
24
(
2024
)
2
,
pp. 339-356
Persistent link: https://www.econbiz.de/10014631853
Saved in:
9
How consumer-initiated platforms shape family and consumption
Ottlewski, Lydia
;
Rokka, Joonas
;
Schouten, John W.
- In:
Marketing theory
24
(
2024
)
1
,
pp. 123-151
Persistent link: https://www.econbiz.de/10014631387
Saved in:
10
In the difference between money and capital, everything happens
Bradshaw, Alan
- In:
Marketing theory
24
(
2024
)
2
,
pp. 205-210
Persistent link: https://www.econbiz.de/10014631393
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