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~isPartOf:"McGraw-Hill/Irwin series in marketing"
~subject:"Marketingmanagement"
~subject:"Welt"
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Marketing management
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9
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6
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6
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Hartley, Steven W.
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Kerin, Roger A.
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Walker, Orville C.
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2
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2
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2
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2
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2
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2
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1
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1
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ECONIS (ZBW)
23
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1
Business marketing : connecting strategy, relationships, and learning
Dwyer, F. Robert
;
Tanner, John F.
-
2006
-
3. ed.
Persistent link: https://www.econbiz.de/10001689787
Saved in:
2
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002705289
Saved in:
3
Global marketing : foreign entry, local marketing, & global management
Johansson, Johny K.
-
2006
-
Fourth ed., internat. ed.
Persistent link: https://www.econbiz.de/10002564699
Saved in:
4
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Berkowitz, Eric N.
; …
-
2006
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10002479807
Saved in:
5
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2006
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002365243
Saved in:
6
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2005
-
7. ed
Persistent link: https://www.econbiz.de/10001855752
Saved in:
7
Marketing management : a strategic, decision-making approach
Mullins, John W.
;
Walker, Orville C.
;
Boyd, Harper W.
; …
-
2005
-
5. ed
Persistent link: https://www.econbiz.de/10001795505
Saved in:
8
Marketing management : text and cases
Lal, Rajiv
;
Quelch, John A.
;
Rangan, V. Kasturi
-
2005
Persistent link: https://www.econbiz.de/10001880264
Saved in:
9
Marketing strategy : a decision-focused approach
Walker, Orville C.
(
contributor
)
-
2005
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002804451
Saved in:
10
Relationship selling and sales management
Johnston, Mark W.
;
Marshall, Greg W.
-
2005
-
Internat. ed
Persistent link: https://www.econbiz.de/10001945396
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