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~isPartOf:"Measuring and managing brands"
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Search: subject_exact:"Verbraucherverhalten"
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Consumer behaviour
13
Konsumentenverhalten
13
Brand management
8
Markenführung
8
Marketing management
6
Marketingmanagement
6
Brand
4
Markenartikel
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Beziehungsmarketing
2
Brand extension
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Competitive strategy
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Markentransfer
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Product differentiation
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Relationship marketing
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Value analysis
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Wertanalyse
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Advertising effects
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Alkoholfreies Getränk
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Brand image
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Cognition
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Fast Food
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Fast food
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English
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Keller, Kevin Lane
3
Barnard, Neil
2
Ehrenberg, Andrew S. C.
2
Farr, Andy
2
Aaker, David A.
1
Berry, Lisette
1
Bloom, Helen
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Dowling, Grahame R.
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Dyson, Paul
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Heckler, Susan E.
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Hollis, Nigel S.
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Houston, Michael J.
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Kennedy, Rachel
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Kim, JungKeun
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Miller, Stephen
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Pullins, Ellen
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Roehm, Harper A.
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Roehm, Michelle L.
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Romaniuk, Jenni
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1
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Measuring and managing brands
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
356
European journal of marketing : EJM
347
SpringerLink / Bücher
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
13
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13
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date (oldest first)
1
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
2
Understanding, measuring, and using brand equity
Dyson, Paul
;
Farr, Andy
;
Hollis, Nigel S.
-
2009
Persistent link: https://www.econbiz.de/10003784813
Saved in:
3
Does your brand have the energy to compete?
Farr, Andy
-
2009
Persistent link: https://www.econbiz.de/10003784815
Saved in:
4
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
5
Acceptance of brand extensions : interactive influences of product category similarity, typicality of claimed benefits, and brand relationship quality
Park, Jon-won
;
Kim, Kyeongheui
;
Kim, JungKeun
-
2009
Persistent link: https://www.econbiz.de/10003784843
Saved in:
6
How to market to women by humanising your brand
Learned, Andrea
-
2009
Persistent link: https://www.econbiz.de/10003784847
Saved in:
7
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
8
Differentiation or salience
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Scriven, John
-
2009
Persistent link: https://www.econbiz.de/10003784860
Saved in:
9
Brand salience versus brand image : two theories of advertising effectiveness
Miller, Stephen
;
Berry, Lisette
-
2009
Persistent link: https://www.econbiz.de/10003784863
Saved in:
10
Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
-
2009
Persistent link: https://www.econbiz.de/10003784904
Saved in:
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