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~isPartOf:"NBER working paper series"
~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Markenimage"
~subject:"Psychology of advertising"
~subject:"Rauchen"
~subject:"Relationship marketing"
~subject:"Viral marketing"
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Markenimage
Psychology of advertising
Rauchen
Relationship marketing
Viral marketing
Advertising
108
Werbung
108
Consumer behaviour
105
Konsumentenverhalten
105
Advertising effects
103
Werbewirkung
103
Internet marketing
79
Online-Marketing
79
Werbepsychologie
57
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36
Celebrity-Werbung
36
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31
Social web
31
USA
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31
Brand management
25
Markenführung
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23
Theorie
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Theory
18
Virales Marketing
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Brand
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Television advertising
11
advertising
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10
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Marketingmanagement
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Saffer, Henry
3
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2
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2
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2
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2
Fleck, Nathalie
2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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NBER working paper series
Psychology & marketing
Journal of business research : JBR
212
Journal of retailing and consumer services
113
International journal of internet marketing and advertising : IJIMA
93
Journal of marketing communications
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of advertising : official publication of the American Academy of Advertising
67
International journal of advertising : the review of marketing communications
64
The journal of product & brand management
64
Journal of advertising research
62
International journal of hospitality management
60
International journal of advertising : the quarterly review of marketing communications
59
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
The journal of brand management : an international journal
52
Tourism management : research, policies, practice
46
Journal of promotion management : innovations in planning and applied research
44
International journal of electronic marketing and retailing : IJEMR
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Industrial marketing management : the international journal for industrial and high-tech firms
39
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of international marketing
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Journal of internet commerce
37
Marketing intelligence & planning
37
International marketing review
34
Asia Pacific journal of marketing and logistics
33
Journal of global marketing
33
Journal of promotion management : JPM
33
Electronic commerce research
32
European journal of marketing : EJM
32
Information systems research : ISR
32
Journal of management information systems : JMIS
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
Journal of international consumer marketing
29
Journal of the Academy of Marketing Science
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Cogent business & management
27
International journal of contemporary hospitality management
27
International journal of consumer studies
26
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ECONIS (ZBW)
102
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102
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
3
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
4
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
5
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
6
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
7
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
8
Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y
;
Krishen, Anjala S.
;
Anlamlier, Eda
;
Berezan, Orie
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
Saved in:
9
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
10
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
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