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~isPartOf:"Proceedings series / American Marketing Association"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Marketing management"
~subject:"Marketingtheorie"
~type_genre:"Aufsatzsammlung"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Marketing management
Marketingtheorie
Marketingmanagement
12
Marketing
8
Marketing theory
7
USA
5
United States
5
B-to-B-Marketing
3
Beziehungsmarketing
3
Business-to-business marketing
3
International marketing
3
Internationales Marketing
3
Lieferantenmanagement
3
Relationship marketing
3
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08.02.1981
1
Absatz
1
Absatzplanung
1
Absatzpolitik
1
Arbeitsmarkt
1
Beschaffung
1
Communication
1
Competition
1
Consumer behaviour
1
Dienstleistung
1
Dienstleistungsbetrieb
1
Dienstleistungssektor
1
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1
Electronic Commerce
1
India
1
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1
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Book / Working Paper
14
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Aufsatzsammlung
Sammelwerk
Article in journal
110
Aufsatz in Zeitschrift
110
Collection of articles of several authors
14
Conference proceedings
9
Konferenzschrift
9
Graue Literatur
5
Non-commercial literature
5
Case study
2
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2
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2
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2
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English
14
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Betts-Outland, Harriette
2
Bettis-Outland, Harriette
1
Brashear-Alejandro, Thomas
1
Cron, William L.
1
Evans, Kenneth R.
1
Garry, Tony
1
Grewal, Dhruv
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Karjaluoto, Heikki
1
LeClair, Debbie Thorne
1
Lindgreen, Adam
1
Moore, Marian C.
1
Pechmann, Connie
1
Scheer, Lisa K.
1
Singh, Ramendra
1
Spekman, Robert E.
1
Wilson, David T.
1
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American Marketing Association
6
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
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Proceedings series / American Marketing Association
The journal of business & industrial marketing
SpringerLink / Bücher
26
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
18
Premier reference source
18
Erfurter Hefte zum angewandten Marketing
14
Springer eBook Collection
13
Legends in marketing
12
Journal of business research : JBR
11
Developments in marketing science: proceedings of the Academy of Marketing Science
8
Journal of marketing management : MM
8
Zeszyty naukowe
8
International marketing review
7
Springer Reference Wirtschaft
7
International journal of technology marketing : IJTMkt
6
SAGE library in marketing
6
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Edward Elgar E-Book Archive
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of the Academy of Marketing Science
5
Legends in strategic marketing
5
Marketing intelligence & planning
5
Springer eBook Collection / Business and Economics
5
Elgar original reference
4
European journal of marketing : EJM
4
Europäische Kulturen in der Wirtschaftskommunikation
4
Journal of strategic marketing
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Critical explorations
3
Developments in marketing science: Proceedings of the Academy of Marketing Science
3
Gabler Edition Wissenschaft
3
International journal of advertising : the review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing communications
3
Key issues in marketing management
3
Management for Professionals
3
Marketingforschung aktuell
3
Palgrave Studies of Marketing in Emerging Economies
3
Palgrave studies of marketing in emerging economies
3
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ECONIS (ZBW)
14
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Digital communications in industrail marketing
Karjaluoto, Heikki
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011382371
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2
9th American Marketing Association Relationship Marketing Conference ; Pt. 2
Betts-Outland, Harriette
(
contributor
)
-
International Conference on Relationship Marketing <9, …
-
2012
Persistent link: https://www.econbiz.de/10009665593
Saved in:
3
9th American Marketing Association Relationship Marketing Conference
Betts-Outland, Harriette
(
contributor
)
-
International Conference on Relationship Marketing <9, …
-
2012
Persistent link: https://www.econbiz.de/10009665629
Saved in:
4
Business-to-business marketing strategy : innovation, execution and competition
Brashear-Alejandro, Thomas
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009672510
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5
Business-to-business (B2B) marketing practices in India
Singh, Ramendra
(
contributor
)
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2012
Persistent link: https://www.econbiz.de/10009558498
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6
Trade show and exhibition marketing
Bettis-Outland, Harriette
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976039
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7
Business-to-business marketing in the 21st century
Garry, Tony
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008655561
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8
Purchasing orientation
Lindgreen, Adam
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10009524682
Saved in:
9
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
10
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
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