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~isPartOf:"Psychology & marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Advertising effects"
~subject:"E-commerce"
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Advertising effects
E-commerce
Consumer behaviour
947
Konsumentenverhalten
947
Einzelhandel
142
Retail trade
142
Beziehungsmarketing
129
Relationship marketing
129
Brand image
124
Markenimage
124
Brand management
117
Markenführung
117
Online retailing
87
Online-Handel
87
Brand
79
Markenartikel
79
Customer satisfaction
78
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78
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75
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75
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65
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52
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51
Social web
51
Personality psychology
50
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50
Viral marketing
44
Virales Marketing
44
Electronic Commerce
42
Dienstleistungsqualität
40
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40
Advertising
39
Werbung
39
Internet marketing
37
Online-Marketing
37
Food retailing
36
Lebensmitteleinzelhandel
36
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Bauer, Brittney C.
2
Chang, Yaping
2
Schramm-Klein, Hanna
2
Septianto, Felix
2
Stafford, Marla Royne
2
Aichner, Thomas
1
Akturan, Ulun
1
Andrews, Lynda
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Arcand, Manon
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Arendsen, Jolien
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1
Atalay, A. Selin
1
Auschaitrakul, Sumitra
1
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1
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1
Bambauer-Sachse, Silke
1
Bandyopadhyay, Argho
1
Bansal, Sanchita
1
Bardhi, Fleura
1
Barnes, Bradley R.
1
Barney, Christian
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Berné, C.
1
Bertrandie, Laura
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Bharani, Shreyansh
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Bigné Alcañiz, J. Enrique
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1
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1
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1
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1
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Psychology & marketing
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
223
Journal of business research : JBR
208
International journal of advertising : the review of marketing communications
137
Journal of marketing communications
136
International journal of advertising : the quarterly review of marketing communications
91
International journal of internet marketing and advertising : IJIMA
75
Journal of promotion management : innovations in planning and applied research
70
Journal of internet commerce
64
Journal of promotion management : JPM
63
Electronic commerce research
61
Journal of advertising research
60
International journal of electronic marketing and retailing : IJEMR
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Asia Pacific journal of marketing and logistics
51
International journal of hospitality management
45
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
45
Journal of marketing research : JMR
43
Cogent business & management
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Information systems research : ISR
39
International journal of e-business research : an official publication of the Information Resources Management Association
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Journal of retailing
38
International journal of business information systems : IJBIS
37
European journal of marketing : EJM
36
The journal of product & brand management
36
International journal of consumer studies
35
Management science : journal of the Institute for Operations Research and the Management Sciences
35
Journal of marketing
33
Marketing intelligence & planning
33
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
32
Journal of electronic commerce research : JECR
32
Journal of management information systems : JMIS
32
Marketing : ZFP ; journal of research and management
32
Electronic commerce research and applications
31
The journal of consumer marketing
31
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ECONIS (ZBW)
107
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107
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1
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
2
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
3
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
4
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
5
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
6
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
7
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
8
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
9
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
Saved in:
10
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
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