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~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Persönlichkeitsmerkmal"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Online-Marketing
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Social web
Konsumentenverhalten
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Brand image
135
Markenimage
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122
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Psychology & marketing
Journal of business research : JBR
2,262
Journal of retailing and consumer services
1,998
International journal of hospitality management
791
International journal of consumer studies
771
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594
Technological forecasting & social change : an international journal
454
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433
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407
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405
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384
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380
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377
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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352
Journal of marketing communications
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Cogent business & management
344
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
343
Journal of international consumer marketing
331
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Journal of consumer behaviour : an international research review
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Journal of business ethics : JOBE
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International journal of contemporary hospitality management
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International journal of retail & distribution management
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The international review of retail, distribution and consumer research
295
The journal of consumer marketing
295
Journal of fashion marketing and management
294
International journal of internet marketing and advertising : IJIMA
292
Journal of hospitality marketing & management
281
Young consumers : insight and ideas for responsible marketers
279
The journal of services marketing
278
Information systems research : ISR
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ECONIS (ZBW)
738
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51
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51
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
52
Using large language models to generate silicon samples in consumer and marketing research : challenges, opportunities, and guidelines
Sarstedt, Marko
;
Adler, Susanne
;
Rau, Lea
;
Schmitt, Bernd
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1254-1270
Persistent link: https://www.econbiz.de/10014531212
Saved in:
53
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
54
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
55
Asking your phone or a frontline employee? : the influence of in-store information source on choice overload, responsibility, and confidence among young consumers
Schäfers, Tobias
;
Keßenbrock, Andreas
;
Cziehso, Gerrit
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1877-1893
Persistent link: https://www.econbiz.de/10014338331
Saved in:
56
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
57
Avoiding through glossiness and approaching through matte : the effect of visual finish on perceived product effectiveness
Huang, Yunhui
;
Song, Wenjing
;
Yang, Lu
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 262-273
Persistent link: https://www.econbiz.de/10014290533
Saved in:
58
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
59
Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice
;
Luffarelli, Jonathan
;
Feiereisen, Stéphanie
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
Saved in:
60
Bring it on! : package shape signaling dominant male body promotes healthy food consumption for male consumers
Qian, Da
;
Yan, Haifeng
;
Pan, Li
;
Li, Ou
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10014338292
Saved in:
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