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~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
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Beziehungsmarketing
Brand management
Consumer behaviour
197
Konsumentenverhalten
197
Markenführung
112
Relationship marketing
100
Brand image
79
Markenimage
79
Brand
51
Markenartikel
51
Customer satisfaction
41
Kundenzufriedenheit
41
Marketing management
38
Marketingmanagement
38
Advertising effects
31
Werbewirkung
31
Dienstleistungsqualität
28
Service quality
28
Social Web
25
Social web
25
USA
25
United States
25
Emotion
23
Personality psychology
21
Persönlichkeitspsychologie
21
Customer service
20
Kundenservice
20
Corporate Social Responsibility
19
Corporate social responsibility
19
Internet marketing
18
Online-Marketing
18
Beschwerdemanagement
16
Complaint management
16
Advertising
13
Werbung
13
Einzelhandel
12
Retail trade
12
Viral marketing
12
Virales Marketing
12
Business ethics
11
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33
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186
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5
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1
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Woodside, Arch G.
4
Bauer, Brittney C.
3
DelVecchio, Devon
3
Hollebeek, Linda D.
3
Kuanr, Abhisek
3
Moulard, Julie Guidry
3
Ndubisi, Nelson Oly
3
Pradhan, Debasis
3
Sprott, David E.
3
Yi, Youjae
3
Al-Nabhani, Khalid
2
Albrecht, Carmen-Maria
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Cheng, Li-Keng
2
Choi, Sejung Marina
2
Chow, Cheris W. C.
2
Chu, Xing-Yu
2
Darley, William K.
2
Hamilton Rice, Dan
2
Huang, Hazel H.
2
Hultman, Magnus
2
Jiang, Yuwei
2
Krishen, Anjala S.
2
Lee, Michael S. W.
2
Leonidou, Leonidas C.
2
Luk, Chung-leung
2
Lunardo, Renaud
2
McLean, Graeme J.
2
Mitchell, Vincent-Wayne
2
Nataraajan, Rajan
2
Oghazi, Pejvak
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Sauer, Nicola E.
2
Schaarschmidt, Mario
2
Song, Jiaqi
2
Sung, Yongjun
2
Toung, Chung-Lin
2
Urbonavicius, Sigitas
2
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Psychology & marketing
Journal of business research : JBR
1,113
Journal of retailing and consumer services
765
The journal of brand management : an international journal
580
Industrial marketing management : the international journal for industrial and high-tech firms
484
The journal of product & brand management
398
International journal of hospitality management
341
Journal of strategic marketing
254
The journal of services marketing
243
Journal of the Academy of Marketing Science
241
The service industries journal
221
The journal of business & industrial marketing
217
European journal of marketing : EJM
198
Journal of marketing
190
Marketing intelligence & planning
189
Asia Pacific journal of marketing and logistics
184
Journal of marketing management : MM
172
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
163
Tourism management : research, policies, practice
162
Journal of travel and tourism marketing
154
International journal of contemporary hospitality management
152
International journal of electronic customer relationship management : IJECRM
144
Journal of retailing
144
Journal of marketing communications
135
Cogent business & management
134
Journal of hospitality marketing & management
132
Journal of service research : JSR
119
Journal of Product & Brand Management
114
Marketing letters : a journal of research in marketing
114
Journal of service management
112
Services marketing quarterly
111
SpringerLink / Bücher
110
Business horizons
109
International journal of retail & distribution management
109
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
International journal of internet marketing and advertising : IJIMA
104
The international review of retail, distribution and consumer research
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Journal of marketing research : JMR
99
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
98
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ECONIS (ZBW)
186
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21
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
22
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
23
Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu
;
Jiang, Yushi
;
Miao, Miao
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
Saved in:
24
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
25
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
26
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
27
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1383-1395
Persistent link: https://www.econbiz.de/10014531222
Saved in:
28
The influence of frontline employee self-disclosure about products in a retail store on customer trust in the retailer in the context of service encounters
Park, Jihye
;
Yi, Youjae
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1417-1430
Persistent link: https://www.econbiz.de/10014291940
Saved in:
29
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
30
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
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