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~isPartOf:"Psychology & marketing"
~subject:"Advertising effects"
~subject:"Niedrigpreisstrategie"
~subject:"Sales promotion"
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Advertising effects
Niedrigpreisstrategie
Sales promotion
Consumer behaviour
17
Konsumentenverhalten
17
Verkaufsförderung
16
Rabatt
6
Rebate
6
Gesundheitsvorsorge
5
Low-cost strategy
5
Preventive care
5
Preismanagement
3
Pricing strategy
3
Prospect Theory
3
Prospect theory
3
USA
3
United States
3
Werbewirkung
3
Brand image
2
Eating habit
2
Einzelhandel
2
Ernährungsverhalten
2
Experiment
2
Frauen
2
Gesundheit
2
Health
2
Markenimage
2
Online retailing
2
Online-Handel
2
Personality psychology
2
Persönlichkeitspsychologie
2
Preisdifferenzierung
2
Price discrimination
2
Product quality
2
Produktqualität
2
Retail trade
2
Selling
2
Social Marketing
2
Social marketing
2
Verkauf
2
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Article
19
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19
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19
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English
19
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Barnes, Bradley R.
1
Chakraborty, Goutam
1
Chang, Chingching
1
Chang, Yaping
1
Chen, Jie
1
Choi, Sungchul
1
DelVecchio, Devon
1
Delgado-Ballester, Elena
1
Deng, Huixin
1
Gupta, Sumeet
1
Ha, Young
1
Heath, Timothy B.
1
Jiang, Yushi
1
Jin, Liyin
1
Kim, Hee-woong
1
Kim, Moontae
1
Kukar-Kinney, Monika
1
Lennon, Sharron J.
1
Li, Jiang
1
Li, Xinlan
1
Liu, Chun
1
Liu, Sandra S.
1
Lowe, Ben
1
Massara, Fransesco
1
Meister, Talia
1
Melara, Robert D.
1
Mowen, John C.
1
Palazon, Mariola
1
Pechpeyrou, Pauline de
1
Prendergast, Gerard P.
1
Rugimbana, Robert
1
Shilo, Shiri
1
Spears, Nancy
1
Stanyer, Mike
1
Tal, Aner
1
Tal-Or, Nurit
1
Thompson, Edmund R.
1
Vargas, Patrick T.
1
Wang, Xingyu
1
Wansink, Brian
1
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Psychology & marketing
Journal of air transport management
145
Journal of retailing and consumer services
72
Journal of business research : JBR
68
Journal of retailing
55
Journal of promotion management : JPM
44
Journal of marketing research : JMR
41
Journal of marketing
27
Marketing letters : a journal of research in marketing
25
Transportation research / E : an international journal
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
European journal of operational research : EJOR
22
Journal of promotion management : innovations in planning and applied research
21
Journal of the Academy of Marketing Science
20
Tourism management : research, policies, practice
20
The international review of retail, distribution and consumer research
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of revenue and pricing management
16
European journal of marketing : EJM
15
Journal of consumer behaviour : an international research review
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Quantitative marketing and economics : QME
14
SpringerLink / Bücher
14
International journal of retail & distribution management
13
The journal of product & brand management
13
International journal of hospitality management
12
International journal of production economics
12
Journal of marketing communications
12
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
12
Journal of Product & Brand Management
11
Tourism economics : the business and finance of tourism and recreation
11
Working paper / National Bureau of Economic Research, Inc.
11
Asia Pacific journal of marketing and logistics
10
International journal of market research
10
Journal of Consumer Marketing
10
Journal of advertising research
10
Health marketing quarterly
9
International journal of industrial organization
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
The journal of consumer marketing
9
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ECONIS (ZBW)
19
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1
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
2
"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin
;
Jin, Liyin
;
Xu, Qian
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
Saved in:
3
Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping
;
Li, Xinlan
;
Wang, Xingyu
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
Saved in:
4
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
5
An apple a day brings more apples your way : healthy samples prime healthier choices
Tal, Aner
;
Wansink, Brian
- In:
Psychology & marketing
32
(
2015
)
5
,
pp. 575-584
Persistent link: https://www.econbiz.de/10010527112
Saved in:
6
Virtual bundling with quantity discounts : when low purchase price does not lead to smart-shopper feelings
Pechpeyrou, Pauline de
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 707-723
Persistent link: https://www.econbiz.de/10009786041
Saved in:
7
The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions
Yi, Youjae
;
Yoo, Jaemee
- In:
Psychology & marketing
28
(
2011
)
9
,
pp. 879-896
Persistent link: https://www.econbiz.de/10009299417
Saved in:
8
Planned versus unplanned timing changes in payment and product receipt : implications for sales
promotion
and services management strategy
Spears, Nancy
;
Mowen, John C.
;
Chakraborty, Goutam
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 229-251
Persistent link: https://www.econbiz.de/10003956553
Saved in:
9
Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions
Choi, Sungchul
;
Stanyer, Mike
;
Kim, Moontae
- In:
Psychology & marketing
27
(
2010
)
8
,
pp. 766-779
Persistent link: https://www.econbiz.de/10003997660
Saved in:
10
Online visual merchandising (VMD) cues and consumer pleasure and arousal : purchasing versus browsing situation
Ha, Young
;
Lennon, Sharron J.
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 141-165
Persistent link: https://www.econbiz.de/10003945273
Saved in:
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