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~isPartOf:"Psychology & marketing"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Brand image
Service quality
Consumer behaviour
658
Konsumentenverhalten
658
Markenimage
101
Brand management
89
Markenführung
89
Relationship marketing
75
Brand
63
Markenartikel
63
USA
62
United States
62
Advertising effects
59
Werbewirkung
59
Emotion
56
Personality psychology
50
Persönlichkeitspsychologie
50
Customer satisfaction
48
Kundenzufriedenheit
48
Experiment
44
Social Web
41
Social web
41
Advertising
36
Online retailing
36
Online-Handel
36
Werbung
36
Viral marketing
34
Virales Marketing
34
Einzelhandel
32
Retail trade
32
Dienstleistungsqualität
26
Cognition
25
Internet marketing
25
Kognition
25
Luxury goods
25
Luxusgüter
25
Online-Marketing
25
Confidence
24
Vertrauen
24
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Undetermined
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Free
29
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Article
162
Book / Working Paper
3
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Article in journal
Article
Aufsatz in Zeitschrift
165
Collection of articles of several authors
3
Sammelwerk
3
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English
165
Author
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Woodside, Arch G.
5
Yi, Youjae
4
Albrecht, Carmen-Maria
3
Bauer, Brittney C.
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Sung, Yongjun
3
Al-Nabhani, Khalid
2
Arnold, Mark J.
2
Cheng, Li-Keng
2
Darley, William K.
2
Huang, Hazel H.
2
Jiang, Yuwei
2
Kim, Jooyoung
2
Lee, Michael S. W.
2
Lunardo, Renaud
2
Mariani, Marcello M.
2
McLean, Graeme J.
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Ndubisi, Nelson Oly
2
Penz, Elfriede
2
Prentice, Catherine
2
Raimondo, Maria Antonietta
2
Rauschnabel, Philipp A.
2
Song, Jiaqi
2
Stöttinger, Barbara
2
Toung, Chung-Lin
2
Acikgoz, Fulya
1
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Al-Mutawa, Fajer Saleh
1
Alguezaui, Salma
1
Anaza, Nwamaka A.
1
Ansari, Shiveen
1
Ansell, Jonathan
1
Arli, Denni
1
Asante, Isaac Owusu
1
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Psychology & marketing
Journal of retailing and consumer services
698
Journal of business research : JBR
679
International journal of hospitality management
312
The journal of product & brand management
269
The journal of brand management : an international journal
236
The journal of services marketing
171
Asia Pacific journal of marketing and logistics
145
Journal of travel and tourism marketing
129
International journal of contemporary hospitality management
126
Journal of hospitality marketing & management
124
European journal of marketing : EJM
121
Cogent business & management
120
Journal of the Academy of Marketing Science
113
The service industries journal
109
Journal of strategic marketing
106
Journal of marketing
96
Marketing intelligence & planning
93
Journal of retailing
90
Journal of marketing communications
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Journal of international consumer marketing
88
Services marketing quarterly
83
Tourism management : research, policies, practice
83
International journal of retail & distribution management
82
The journal of consumer marketing
81
International journal of consumer studies
80
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
80
The international review of retail, distribution and consumer research
76
Marketing letters : a journal of research in marketing
71
International journal of internet marketing and advertising : IJIMA
70
Journal of global marketing
70
Industrial marketing management : the international journal for industrial and high-tech firms
69
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of service management
68
Journal of service research : JSR
68
Journal of Islamic marketing
67
Service business
63
Journal of fashion marketing and management
61
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ECONIS (ZBW)
165
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41
There's not much to tell : the impact of emotional resilience on negative word-of-mouth following service failure
Lteif, Lama
;
Rubin, Dan
;
Ball, Joan P.
;
Lamberton, Cait
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1808-1820
Persistent link: https://www.econbiz.de/10014338326
Saved in:
42
Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice
;
Luffarelli, Jonathan
;
Feiereisen, Stéphanie
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
Saved in:
43
Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
Saved in:
44
The impact of service robots on consumer response : examining the roles of consumers' service expertise and technology expertise
Zheng, Xiaoyun
;
Wang, Yao-Chin
;
Wei, Wei
;
Zhang, Lu
;
Huo, Da
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2341-2354
Persistent link: https://www.econbiz.de/10014432405
Saved in:
45
Enjoyment or autonomy? : the interactive effect of brand ritual and brand personality on consumer purchase
Ran, Yaxuan
;
Wan, Echo Wen
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10013465212
Saved in:
46
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
47
The decision to customize and its effect on brand experience
Petruzzellis, Luca
;
Winer, Russell S.
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 516-530
Persistent link: https://www.econbiz.de/10014290758
Saved in:
48
Some like it warm : how warm brands mitigate the negative effects of social exclusion
Kim, Soyoung
;
Murray, Kyle B.
;
Moore, Sarah G.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 777-790
Persistent link: https://www.econbiz.de/10014290860
Saved in:
49
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
50
What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan
;
Bhattacharjee, Debashree Roy
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
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