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~isPartOf:"Psychology & marketing"
~subject:"Brand loyalty"
~subject:"Relationship marketing"
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Search: subject_exact:"Markenbindung"
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Brand loyalty
Relationship marketing
Markentreue
7
Consumer behaviour
5
Konsumentenverhalten
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Brand
4
Brand image
4
Brand management
4
Markenartikel
4
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brand loyalty
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Personality psychology
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Augusto, Mário Gomes
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Fastoso, Fernando
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Huber, Frank
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Koçak, Akın
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Meyer, Frederik
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Torres, Pedro M.
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Psychology & marketing
Journal of business research : JBR
34
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
13
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
SpringerLink / Bücher
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
Research
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The service industries journal
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
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Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing theory and practice : JMTP
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ECONIS (ZBW)
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1
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
2
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
3
The "little emperor" and the luxury brand : how overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Fastoso, Fernando
;
Bartikowski, Boris
;
Wang, Siqi
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 522-532
Persistent link: https://www.econbiz.de/10011970134
Saved in:
4
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
5
Beyond the usefulness of branded applications : insights from consumer-brand engagement and self-construal perspectives
Fang, Yu-Hui
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011637205
Saved in:
6
Relational domain switching : interpersonal insecurity predicts the strength and number of marketplace relationships
Whelan, Jodie
;
Johnson, Allison R.
;
Marshall, Tara C.
; …
- In:
Psychology & marketing
33
(
2016
)
6
,
pp. 465-479
Persistent link: https://www.econbiz.de/10011491952
Saved in:
7
Determinants for effects of celebrity negative information : when to terminate a relationship with a celebrity endorser in trouble?
Um, Nam-Hyun
;
Kim, Sojung
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 864-874
Persistent link: https://www.econbiz.de/10011595468
Saved in:
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