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~isPartOf:"Psychology & marketing"
~subject:"Luxury goods"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Luxury goods
Viral marketing
Consumer behaviour
151
Konsumentenverhalten
151
Brand image
135
Markenimage
135
Brand management
112
Markenführung
112
Brand
77
Markenartikel
77
Advertising effects
34
Werbewirkung
34
Beziehungsmarketing
32
Relationship marketing
32
USA
21
United States
21
Personality psychology
20
Persönlichkeitspsychologie
20
Brand extension
17
Markentransfer
17
Luxusgüter
16
Social Web
16
Social web
16
Emotion
13
Experiment
12
Celebrity endorsement
11
Celebrity-Werbung
11
Internet marketing
11
Online-Marketing
11
Advertising
10
Customer satisfaction
10
Kundenzufriedenheit
10
Psychology of advertising
10
Werbepsychologie
10
Werbung
10
Product design
9
Produktgestaltung
9
Virales Marketing
9
Jugendliche
8
Youth
8
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Article
25
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
Lehrbuch
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English
25
Author
All
Acikgoz, Fulya
1
Ahn, Hongmin
1
Al-Mutawa, Fajer Saleh
1
Albrecht, Carmen-Maria
1
Alguezaui, Salma
1
Ansari, Shiveen
1
Arnold, Mark J.
1
Ashill, Nicholas J.
1
Augusto, Mário Gomes
1
Backhaus, Christof
1
Bartikowski, Boris
1
Bauer, Brittney C.
1
Baum, Matthias
1
Bei, Lien-ti
1
Bock, Dora E.
1
Boisvert, Jean
1
Bontekoe, Fenna
1
Carlson, Brad D.
1
Choi, Sejung Marina
1
Chow, Cheris W. C.
1
Chu, Chia-hsien
1
Coutelle-Brillet, Patricia
1
Delgado-Ballester, Elena
1
Diallo, Mbaye Fall
1
Fastoso, Fernando
1
Filieri, Raffaele
1
Flynn, Leisa Reinecke
1
Frankwick, Gary L.
1
Gilal, Faheem Gul
1
Godey, Bruno
1
Goldsmith, Ronald E.
1
Gurzki, Hannes
1
Hennigs, Nadine
1
Kim, Sukhyun
1
Klarmann, Christiane
1
Kwon, Ohbyung
1
Li, Chunyu
1
Luk, Chung-leung
1
Meißner, Martin
1
Neves, Cristiana
1
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Psychology & marketing
Journal of business research : JBR
124
The journal of brand management : an international journal
75
Journal of retailing and consumer services
62
The journal of product & brand management
52
Journal of fashion marketing and management
36
Journal of global fashion marketing : JGfM
20
International journal of hospitality management
18
Journal of international consumer marketing
17
Asia Pacific journal of marketing and logistics
16
International journal of internet marketing and advertising : IJIMA
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of marketing communications
14
International journal of advertising : the review of marketing communications
13
International journal of retail & distribution management
13
Journal of marketing
11
Cogent business & management
10
International journal of advertising : the quarterly review of marketing communications
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of hospitality marketing & management
10
Journal of promotion management : innovations in planning and applied research
10
Journal of strategic marketing
10
International marketing review
9
The IUP journal of brand management : IJBRM
9
International journal of consumer studies
8
Journal of marketing management : MM
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
8
Qualitative market research : an international journal
8
Young consumers : insight and ideas for responsible marketers
8
European journal of marketing
7
International journal of contemporary hospitality management
7
International journal of wine business research : IJWBR
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global marketing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of the Academy of Marketing Science
7
Journal of travel and tourism marketing
7
Marketing : ZFP ; journal of research and management
7
Marketing intelligence & planning
7
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ECONIS (ZBW)
25
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1
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
2
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
3
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
4
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
5
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
6
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
7
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
8
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
Saved in:
9
The "little emperor" and the luxury brand : how overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Fastoso, Fernando
;
Bartikowski, Boris
;
Wang, Siqi
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 522-532
Persistent link: https://www.econbiz.de/10011970134
Saved in:
10
Developing a multi-dimensional product evaluation scale
Tajdini, Saeed
;
Ramirez, Edward
;
Frankwick, Gary L.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
Saved in:
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