//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
~subject:"Niedrigpreisstrategie"
~subject:"Persönlichkeitspsychologie"
~subject:"Sales promotion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Promotion"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Niedrigpreisstrategie
Persönlichkeitspsychologie
Sales promotion
Consumer behaviour
17
Konsumentenverhalten
17
Verkaufsförderung
16
Rabatt
6
Rebate
6
Gesundheitsvorsorge
5
Low-cost strategy
5
Preventive care
5
Advertising effects
3
Preismanagement
3
Pricing strategy
3
Prospect Theory
3
Prospect theory
3
USA
3
United States
3
Werbewirkung
3
Brand image
2
Eating habit
2
Einzelhandel
2
Ernährungsverhalten
2
Experiment
2
Frauen
2
Gesundheit
2
Health
2
Markenimage
2
Online retailing
2
Online-Handel
2
Personality psychology
2
Preisdifferenzierung
2
Price discrimination
2
Product quality
2
Produktqualität
2
Retail trade
2
Selling
2
Social Marketing
2
Social marketing
2
Verkauf
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Language
All
English
20
Author
All
Barnes, Bradley R.
1
Chakraborty, Goutam
1
Chang, Chingching
1
Chang, Yaping
1
Chen, Jie
1
Choi, Sungchul
1
DelVecchio, Devon
1
Delgado-Ballester, Elena
1
Deng, Huixin
1
Gupta, Sumeet
1
Ha, Young
1
Heath, Timothy B.
1
Jiang, Yushi
1
Jin, Liyin
1
Kim, Hee-woong
1
Kim, Moontae
1
Kukar-Kinney, Monika
1
Lalwani, Ashok K.
1
Lee, Hyejin
1
Lennon, Sharron J.
1
Li, Jiang
1
Li, Xinlan
1
Liu, Chun
1
Liu, Sandra S.
1
Lowe, Ben
1
Massara, Fransesco
1
Meister, Talia
1
Melara, Robert D.
1
Mowen, John C.
1
Palazon, Mariola
1
Pechpeyrou, Pauline de
1
Prendergast, Gerard P.
1
Rugimbana, Robert
1
Shilo, Shiri
1
Shrum, L. J.
1
Spears, Nancy
1
Stanyer, Mike
1
Tal, Aner
1
Tal-Or, Nurit
1
Thompson, Edmund R.
1
more ...
less ...
Published in...
All
Psychology & marketing
Journal of air transport management
145
Journal of retailing and consumer services
71
Journal of business research : JBR
67
Journal of retailing
55
Journal of promotion management : JPM
42
Journal of marketing research : JMR
40
Journal of marketing
27
Marketing letters : a journal of research in marketing
25
Transportation research / E : an international journal
24
European journal of operational research : EJOR
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Tourism management : research, policies, practice
20
Journal of promotion management : innovations in planning and applied research
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of the Academy of Marketing Science
17
The international review of retail, distribution and consumer research
17
Journal of consumer behaviour : an international research review
16
Journal of revenue and pricing management
16
European journal of marketing : EJM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Working paper / National Bureau of Economic Research, Inc.
15
Quantitative marketing and economics : QME
14
SpringerLink / Bücher
14
International journal of retail & distribution management
13
The journal of product & brand management
13
International journal of hospitality management
12
Journal of marketing communications
12
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
12
International journal of production economics
11
NBER working paper series
11
Tourism economics : the business and finance of tourism and recreation
11
Asia Pacific journal of marketing and logistics
10
Discussion paper series / IZA
10
Journal of travel and tourism marketing
10
NBER Working Paper
10
The service industries journal
10
International journal of industrial organization
9
Journal of advertising research
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
2
"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin
;
Jin, Liyin
;
Xu, Qian
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
Saved in:
3
Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping
;
Li, Xinlan
;
Wang, Xingyu
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
Saved in:
4
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
5
Men engage in self-deceptive enhancement, whereas women engage in impression management
Lalwani, Ashok K.
;
Lee, Hyejin
;
Shrum, L. J.
; …
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1405-1416
Persistent link: https://www.econbiz.de/10014291937
Saved in:
6
An apple a day brings more apples your way : healthy samples prime healthier choices
Tal, Aner
;
Wansink, Brian
- In:
Psychology & marketing
32
(
2015
)
5
,
pp. 575-584
Persistent link: https://www.econbiz.de/10010527112
Saved in:
7
Virtual bundling with quantity discounts : when low purchase price does not lead to smart-shopper feelings
Pechpeyrou, Pauline de
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 707-723
Persistent link: https://www.econbiz.de/10009786041
Saved in:
8
The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions
Yi, Youjae
;
Yoo, Jaemee
- In:
Psychology & marketing
28
(
2011
)
9
,
pp. 879-896
Persistent link: https://www.econbiz.de/10009299417
Saved in:
9
Online visual merchandising (VMD) cues and consumer pleasure and arousal : purchasing versus browsing situation
Ha, Young
;
Lennon, Sharron J.
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 141-165
Persistent link: https://www.econbiz.de/10003945273
Saved in:
10
Planned versus unplanned timing changes in payment and product receipt : implications for sales
promotion
and services management strategy
Spears, Nancy
;
Mowen, John C.
;
Chakraborty, Goutam
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 229-251
Persistent link: https://www.econbiz.de/10003956553
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->