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Psychology & marketing
SpringerLink / Bücher
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Working paper / National Bureau of Economic Research, Inc.
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20
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Das Unbewusste im Unternehmen : Psychodynamik von Führung, Beratung und Change Management
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Coachingwissen : denn sie wissen nicht, was sie tun?
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ECONIS (ZBW)
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1
Brand-self identity narratives in the James Bond movies
Cooper, Holly
;
Schembri, Sharon
;
Miller, Dale
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 557-567
Persistent link: https://www.econbiz.de/10003981109
Saved in:
2
Why we like to touch : consumers' tactile esthetic appreciation explained by a balanced combination of unity and variety in product designs
Post, Ruben A. G.
;
Blijlevens, Janneke
;
Hekkert, Paul
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1249-1262
Persistent link: https://www.econbiz.de/10014291862
Saved in:
3
Selling stories : Harry Potter and the marketing plot
Brown, Stephen
;
Patterson, Anthony
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 541-556
Persistent link: https://www.econbiz.de/10003981105
Saved in:
4
The implicit association test in market research : potentials and pitfalls
Gregg, Aiden P.
;
Klymowsky, James
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 588-601
Persistent link: https://www.econbiz.de/10009778560
Saved in:
5
Predicting consumer behavior and media preferences : the comparative validity of personality traits and demographic variables
Sandy, Carson J.
;
Gosling, Sam
;
Durant, John
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 937-949
Persistent link: https://www.econbiz.de/10010206859
Saved in:
6
Consumer perceptions of online shopping environments : a
gestalt
approach
Demangeot, Catherine
;
Broderick, Amanda J.
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10003945269
Saved in:
7
The effects of interface design and age on children's information processing of Web sites
Rose, Mei
;
Rose, Gregory
;
Blodgett, Jeffrey G.
- In:
Psychology & marketing
26
(
2009
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10003812182
Saved in:
8
Trait superstition and consumer behavior : re-conceptualization, measurement, and initial investigations
Carlson, Brad D.
;
Mowen, John C.
;
Fang, Xiang
- In:
Psychology & marketing
26
(
2009
)
8
,
pp. 689-713
Persistent link: https://www.econbiz.de/10003867767
Saved in:
9
Cognitive segmentation : modeling the structure and content of customers' thoughts
Carrillat, François A.
;
Riggle, Robert J.
;
Locander, …
- In:
Psychology & marketing
26
(
2009
)
6
,
pp. 479-506
Persistent link: https://www.econbiz.de/10003858277
Saved in:
10
Validity, reliability, and applicability of psychophysiological techniques in marketing research
Wang, Yong Jian
;
Minor, Michael
- In:
Psychology & marketing
25
(
2008
)
2
,
pp. 197-232
Persistent link: https://www.econbiz.de/10003735805
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