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~isPartOf:"Qualitative market research : an international journal"
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Brand management
59
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59
Consumer behaviour
47
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Brand image
32
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32
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20
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Melewar, T. C.
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Farah, Maya
2
Foroudi, Pantea
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1
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1
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Qualitative market research : an international journal
SpringerLink / Bücher
6,293
Journal of business research : JBR
3,900
International journal of production research
3,757
European journal of operational research : EJOR
3,446
International journal of production economics
3,255
Journal of business ethics : JOBE
3,090
NBER working paper series
2,513
IMF Staff Country Reports
2,439
Springer eBook Collection
2,330
Working paper / National Bureau of Economic Research, Inc.
2,273
NBER Working Paper
1,970
Industrial marketing management : the international journal for industrial and high-tech firms
1,920
Europäische Hochschulschriften / 5
1,813
Management science : journal of the Institute for Operations Research and the Management Sciences
1,760
Technological forecasting & social change : an international journal
1,688
IMF country report
1,371
Policy Research Working Paper Series
1,320
Discussion paper / Centre for Economic Policy Research
1,316
International journal of project management : the journal of The International Project Management Association
1,276
Journal of banking & finance
1,273
Gabler Edition Wissenschaft
1,167
Journal of retailing and consumer services
1,133
Finance research letters
1,129
International journal of hospitality management
1,118
Transportation research / E : an international journal
1,075
Research policy : policy, management and economic studies of science, technology and innovation
1,056
The international journal of human resource management
1,014
Business strategy and the environment
975
Omega : the international journal of management science
961
Computers & operations research : and their applications to problems of world concern ; an international journal
952
Working paper
926
World Bank Other Operational Studies
924
Cogent business & management
903
World Bank Publications
898
Journal of knowledge management
893
Harvard business review : HBR
888
Harvard-Business-Manager : das Wissen der Besten
884
Springer eBook Collection / Business and Economics
883
European research studies
880
International journal of technology management : IJTM
868
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ECONIS (ZBW)
117
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1
Bridging the marketing-finance divide : use of customer voice in managerial decision-making
Saxena, Deepak
;
Brady, Mairead
;
Lamest, Markus
; …
- In:
Qualitative market research : an international journal
25
(
2022
)
3
,
pp. 361-382
Persistent link: https://www.econbiz.de/10013380482
Saved in:
2
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
3
Discursive interactions shaping online brand communities' social dynamics
Moura Lima, Vitor
;
Pessôa, Luís Alexandre Grubits de Paula
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10014292084
Saved in:
4
Exploring dimensions of the customer experience at budget hotels during the COVID-19 pandemic : a netnography approach
Girija, Smitha
;
Sharma, Devika Rani
;
Kaushal, Vaishali
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 320-344
Persistent link: https://www.econbiz.de/10014338500
Saved in:
5
Boosting customized and personalized interactive livestreaming experiences : is Amazon Explore competing or complementing the hospitality industry?
Ramadan, Zahy
;
Farah, Maya
;
Al Rahbany, Norma
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 473-493
Persistent link: https://www.econbiz.de/10014430693
Saved in:
6
A framework to improve retail customer experience : a qualitative study exploring the customer journey
Poorrezaei, Mojtaba
;
Pich, Christopher
;
Resnick, Sheilagh
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 663-686
Persistent link: https://www.econbiz.de/10014430705
Saved in:
7
Developing internal marketing strategies for measuring and managing employee-based brand equity
Baca, Granit
;
Reshidi, Nail
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 687-704
Persistent link: https://www.econbiz.de/10014430706
Saved in:
8
Transgender and gender diverse consumers on navigating the stigmatized process of gender affirmation in the Central Plains USA
Meyer, Heather M.
;
Mocarski, Richard
;
Holt, Natalie R.
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 185-213
Persistent link: https://www.econbiz.de/10014292079
Saved in:
9
Experiential design on cause-related marketing : lessons from the fill-the-bottle challenge
Roederer, Claire
;
Filser, Marc
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 100-124
Persistent link: https://www.econbiz.de/10013162193
Saved in:
10
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
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