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~isPartOf:"Quantitative marketing and economics : QME"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Brand image"
~subject:"Distribution channel"
~subject:"Sales promotion"
~type:"article"
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Brand image
Distribution channel
Sales promotion
Consumer behaviour
327
Konsumentenverhalten
327
Einzelhandel
106
Retail trade
106
Online retailing
53
Online-Handel
53
Beziehungsmarketing
48
Relationship marketing
48
Food retailing
37
Lebensmitteleinzelhandel
37
Brand management
31
Markenführung
31
Customer satisfaction
29
Kundenzufriedenheit
29
E-commerce
25
Electronic Commerce
25
Markenimage
25
Verkaufsförderung
19
Vertriebsweg
19
Brand
18
Internet marketing
18
Ladengestaltung
18
Markenartikel
18
Online-Marketing
18
Preismanagement
18
Pricing strategy
18
Store design
18
Textile distribution
18
Textilhandel
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USA
18
United States
18
Food trade
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Handelsmarke
15
Lebensmittelhandel
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15
Advertising
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Zielke, Stephan
4
Schramm-Klein, Hanna
3
Wagner, Gerhard
3
Bertrandie, Laura
2
Cliquet, Gérard
2
Dobbelstein, Thomas
2
Malhotra, Gunjan
2
Steinmann, Sascha
2
Wilbur, Kenneth C.
2
Aichner, Thomas
1
Alić, Adi
1
Arnaout, Jean-Paul
1
Balachander, Subramanian
1
Bech-Larsen, Tino
1
Behe, Bridget K.
1
Belli, Alex
1
Beneke, Justin
1
Berné, C.
1
Bianchi, Constanza
1
Black, William C.
1
Boon Liat Cheng
1
Bornschein, Rico
1
Boutrup Jensen, Briger
1
Brandão, Amélia Maria Pinto da Cunha
1
Calvo-Porral, Cristina
1
Campbell, James D.
1
Caryn Kar Yan Ng
1
Castano, Ricardo
1
Castellucci, Luciano
1
Cavazza, Nicoletta
1
Cham Tat Huei
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Chintagunta, Pradeep K.
1
Choi, Laee
1
Chu, Junhong
1
Chung, Kim
1
Collins, Natalie
1
Das, Gopal
1
David, Natalie
1
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Quantitative marketing and economics : QME
The international review of retail, distribution and consumer research
Journal of business research : JBR
397
Journal of retailing and consumer services
344
The journal of product & brand management
250
The journal of brand management : an international journal
215
Psychology & marketing
115
Asia Pacific journal of marketing and logistics
99
European journal of marketing : EJM
84
Journal of marketing communications
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Journal of international consumer marketing
72
International journal of hospitality management
69
The journal of consumer marketing
67
Journal of marketing
65
Journal of retailing
63
Marketing letters : a journal of research in marketing
62
Marketing intelligence & planning
60
International journal of consumer studies
55
Journal of promotion management : innovations in planning and applied research
55
International marketing review
54
Journal of promotion management : JPM
54
Journal of global marketing
53
Cogent business & management
51
International journal of retail & distribution management
50
Journal of fashion marketing and management
49
Journal of marketing research : JMR
48
Journal of strategic marketing
47
Journal of the Academy of Marketing Science
45
Journal of travel and tourism marketing
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
43
International journal of internet marketing and advertising : IJIMA
42
Journal of Islamic marketing
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
40
Journal of marketing management : MM
39
International journal of advertising : the review of marketing communications
38
International journal of advertising : the quarterly review of marketing communications
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
33
Journal of international marketing
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
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ECONIS (ZBW)
61
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1
Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
2
Counter-cyclical price promotion : capturing seasonal changes in stockpiling and endogenous consumption
Kwon, Minjung
;
Erdem, Tülin
;
Ishihara, Masakazu
- In:
Quantitative marketing and economics : QME
21
(
2023
)
4
,
pp. 437-492
Persistent link: https://www.econbiz.de/10014458472
Saved in:
3
Consumer-brand relationships with ai anthropomorphic assistant : role of product usage barrier, psychological distance and trust
Jham, Vimi
;
Malhotra, Gunjan
;
Sehgal, Nidhi
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10014292087
Saved in:
4
Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi
;
Mujkic, Alisa
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 134-154
Persistent link: https://www.econbiz.de/10014292090
Saved in:
5
Consumer brand hate : the role of ambivalence
Valenzuela, Consuelo
;
Castellucci, Luciano
;
Trinidad …
- In:
The international review of retail, distribution and …
32
(
2022
)
1
,
pp. 100-125
Persistent link: https://www.econbiz.de/10012873364
Saved in:
6
Shopping app features : their impact on customer satisfaction and loyalty
Sinemus, Kathrin
;
Zielke, Stephan
;
Dobbelstein, Thomas
- In:
The international review of retail, distribution and …
32
(
2022
)
4
,
pp. 423-449
Persistent link: https://www.econbiz.de/10013411673
Saved in:
7
Moderating effect of cognitive conflict on the relationship between value consciousness and online shopping cart abandonment
Mishra, Sita
;
Malhotra, Gunjan
;
Tiwari, Shalini Rahul
- In:
The international review of retail, distribution and …
31
(
2021
)
5
,
pp. 511-530
Persistent link: https://www.econbiz.de/10012697717
Saved in:
8
Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
Saved in:
9
Geography as branding : descriptive evidence from Taobao
Chintagunta, Pradeep K.
;
Chu, Junhong
- In:
Quantitative marketing and economics : QME
19
(
2021
)
1
,
pp. 53-92
Persistent link: https://www.econbiz.de/10012488949
Saved in:
10
What drives competitive webrooming? : the roles of channel and retailer aspects
Manss, Rico
;
Kurze, Katharina
;
Bornschein, Rico
- In:
The international review of retail, distribution and …
30
(
2020
)
3
,
pp. 233-265
Persistent link: https://www.econbiz.de/10012253875
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