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~isPartOf:"Quantitative marketing and economics : QME"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Spieltheorie"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Spieltheorie
Sales promotion
11
Verkaufsförderung
11
Preismanagement
8
Pricing strategy
8
Konsumentenverhalten
5
Low-cost strategy
4
Niedrigpreisstrategie
4
Price promotions
4
Field experiments
3
Preisdifferenzierung
3
Price discrimination
3
Theorie
3
Theory
3
Experiment
2
Feldforschung
2
Field research
2
Game theory
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Pricing
2
Advance purchase
1
App monetization
1
Asymmetric information
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Asymmetrische Information
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Baumwollmarkt
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Beneficiary framing
1
Bertrand supertraps
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Business network
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Cable television
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Category expansion
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Communication
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Computerspiel
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Constrained-capacity oligopoly games
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Consumer search
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Consumer welfare
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Cotton market
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Counter-cyclical pricing
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Aufsatz in Zeitschrift
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7
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English
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Campbell, James D.
1
Elberg, Andrés
1
Erdem, Tülin
1
Fisher, Geoffrey
1
Gardete, Pedro M.
1
Hartmann, Wesley R.
1
Ishihara, Masakazu
1
Kwon, Minjung
1
Levav, Jonathan
1
Liaukonyte, Jura
1
Lo, Desmond
1
Macera, Rosario
1
McGranaghan, Matthew
1
Nair, Harikesh
1
Noton Norambuena, Carlos
1
Runge, Julian
1
Salant, Stephen W.
1
Viard, V. Brian
1
Wilbur, Kenneth C.
1
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Quantitative marketing and economics : QME
Journal of retailing and consumer services
52
Journal of business research : JBR
25
Journal of retailing
23
Journal of promotion management : JPM
18
Journal of marketing
15
Journal of promotion management : innovations in planning and applied research
15
Journal of marketing research : JMR
14
The international review of retail, distribution and consumer research
14
Psychology & marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
11
Marketing letters : a journal of research in marketing
11
European journal of marketing : EJM
10
The journal of product & brand management
10
International journal of market research
8
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of consumer marketing
7
European journal of operational research : EJOR
6
Journal of consumer behaviour : an international research review
6
Journal of the Academy of Marketing Science
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of advertising research
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
Marketing intelligence & planning
5
The IUP journal of marketing management : IJMM
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Journal of revenue and pricing management
4
The journal of brand management : an international journal
4
The service industries journal
4
Agricultural and resource economics review : ARER
3
American journal of agricultural economics
3
Australasian marketing journal
3
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ECONIS (ZBW)
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1
Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
2
Counter-cyclical price promotion : capturing seasonal changes in stockpiling and endogenous consumption
Kwon, Minjung
;
Erdem, Tülin
;
Ishihara, Masakazu
- In:
Quantitative marketing and economics : QME
21
(
2023
)
4
,
pp. 437-492
Persistent link: https://www.econbiz.de/10014458472
Saved in:
3
Price promotions and "freemium" app monetization
Runge, Julian
;
Levav, Jonathan
;
Nair, Harikesh
- In:
Quantitative marketing and economics : QME
20
(
2022
)
2
,
pp. 101-139
Persistent link: https://www.econbiz.de/10013455903
Saved in:
4
Dynamic effects of price promotions : field evidence, consumer search, and supply-side implications
Elberg, Andrés
;
Gardete, Pedro M.
;
Macera, Rosario
; …
- In:
Quantitative marketing and economics : QME
17
(
2019
)
1
,
pp. 1-58
Persistent link: https://www.econbiz.de/10012016452
Saved in:
5
The strategic use of early bird discounts for dealers
Lo, Desmond
;
Salant, Stephen W.
- In:
Quantitative marketing and economics : QME
14
(
2016
)
2
,
pp. 97-127
Persistent link: https://www.econbiz.de/10011531544
Saved in:
6
Localized price promotions as quality signal in a public observable network
Campbell, James D.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
1
,
pp. 27-57
Persistent link: https://www.econbiz.de/10010506299
Saved in:
7
Do frequency reward programs create switching costs? : a dynamic structural analysis of demand in a reward program
Hartmann, Wesley R.
;
Viard, V. Brian
- In:
Quantitative marketing and economics : QME
6
(
2008
)
2
,
pp. 109-137
Persistent link: https://www.econbiz.de/10003707865
Saved in:
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