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~isPartOf:"Sensory marketing : research on the sensuality of products"
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Aydinoglu, Nilufer Z.
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Sensory marketing : research on the sensuality of products
Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Cross-cultural and critical perspectives on brands
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
Marktpsychologie
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
Consumer Australia : historical perspectives
11
Cracking the code : leveraging consumer psychology to drive profitability
11
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
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1
Does touch matter? : insights from haptic research in marketing
Peck, Joann
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 17-31)
.
2010
Persistent link: https://www.econbiz.de/10003933166
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2
Informational and affective influences of haptics on product evaluation : is what I say how I feel?
Childers, Terry L.
;
Peck, Joann
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 63-72)
.
2010
Persistent link: https://www.econbiz.de/10003933184
Saved in:
3
Scent marketing : an overview
Morrin, Maureen
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 75-86)
.
2010
Persistent link: https://www.econbiz.de/10003933192
Saved in:
4
The sounds of the marketplace : the role of audition in marketing
Meyers-Levy, Joan
;
Bublitz, Melissa G.
;
Peracchio, Laura A.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 137-156)
.
2010
Persistent link: https://www.econbiz.de/10003933252
Saved in:
5
Hear is the thing : auditory processing of novel nonword brand names
Carnevale, Marina
;
Lerman, Dawn
;
Luna, David
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 183-198)
.
2010
Persistent link: https://www.econbiz.de/10003933282
Saved in:
6
Visual perception : an overview
Raghubir, Priya
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 201-217)
.
2010
Persistent link: https://www.econbiz.de/10003933287
Saved in:
7
Differences and similarities in hue preferences between Chinese and Caucasians
Chattopadhyay, Amitava
;
Gorn, Gerald J.
;
Darke, Peter
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 219-239)
.
2010
Persistent link: https://www.econbiz.de/10003933291
Saved in:
8
Does everything look worse in black and white? : the role of monochrome images in consumer behavior
Greenleaf, Eric A.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 241-258)
.
2010
Persistent link: https://www.econbiz.de/10003933299
Saved in:
9
Effects on visual weight perceptions of product image locations on packaging
Kahn, Barbara E.
;
Deng, Xiaoyan
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 259-278)
.
2010
Persistent link: https://www.econbiz.de/10003933302
Saved in:
10
The gist of gustation : an exploration of taste, food and consumption
Krishna, Aradhna
;
Elder, Ryan S.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 281-301)
.
2010
Persistent link: https://www.econbiz.de/10003933303
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