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~isPartOf:"Services marketing quarterly"
~subject:"Australien"
~subject:"Relationship marketing"
~subject:"Zielgruppe"
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Search: subject_exact:"Segmentierung von Märkten"
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Australien
Relationship marketing
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Market segmentation
7
Marktsegmentierung
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3
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3
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Dienstleistungsqualität
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Services marketing quarterly
Tourism management : research, policies, practice
8
SpringerLink / Bücher
7
Journal of strategic marketing
6
Handbuch Zielgruppenmanagement
5
Journal of marketing analytics : JMA
5
Journal of retailing and consumer services
5
Journal of vacation marketing : an international journal
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Marketing intelligence & planning
4
The journal of consumer marketing
4
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
International journal of business information systems : IJBIS
3
International journal of contemporary hospitality management
3
International journal of hospitality management
3
International journal of retail & distribution management
3
International journal of wine business research : IJWBR
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of customer behaviour
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of nonprofit & public sector marketing
3
Journal of targeting, measurement and analysis for marketing
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Methoden zur erfolgreichen Marktsegmentbearbeitung
3
Reutlinger Diskussionsbeiträge zu Marketing und Management
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Springer eBook Collection / Business and Economics
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The international review of retail, distribution and consumer research
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Young consumers : insight and ideas for responsible marketers
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Australasian marketing journal
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Beiträge zum Controlling
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Information systems and e-business management : ISeB
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Innovation and sustainability in base of the pyramid markets
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International journal of business innovation and research
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International journal of market research
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ECONIS (ZBW)
6
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1
From user behavior to subscription sales : an insight into e-book platform leveraging customer segmentation and A/B testing
Hashemian, Farid
;
Maleki, Negar
;
Zeinali, Yasser
- In:
Services marketing quarterly
45
(
2024
)
2
,
pp. 153-181
Persistent link: https://www.econbiz.de/10014566256
Saved in:
2
Perceived service quality and loyalty of fitness centers' customers : segmenting members through their exercise motives
Tsitskari, E.
;
Tzetzis, G.
;
Konsoulas, D.
- In:
Services marketing quarterly
38
(
2017
)
4
,
pp. 253-268
Persistent link: https://www.econbiz.de/10011798695
Saved in:
3
Services segmentation and emergent customer behavior : a case study
Jarratt, Denise
;
Fayed, Ramzi
- In:
Services marketing quarterly
33
(
2012
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10009508520
Saved in:
4
Casino service quality, tiered customer segments, and casino player retention
Prentice, Catherine
;
King, Brian
;
Ohtsuka, Keis
- In:
Services marketing quarterly
33
(
2012
)
4
,
pp. 277-291
Persistent link: https://www.econbiz.de/10009671256
Saved in:
5
Virtual identities and market segmentation in marketing in and through massively multiplayer online games (MMOGs)
Zackariasson, Peter
;
Wåhlin, Nils
;
Wilson, Timothy L.
- In:
Services marketing quarterly
31
(
2010
)
3
,
pp. 275-295
Persistent link: https://www.econbiz.de/10008648765
Saved in:
6
Segmenting demand for long-term care insurance among mature consumers
Moschis, George P.
;
Weaver, S. Todd
- In:
Services marketing quarterly
31
(
2010
)
1
,
pp. 106-115
Persistent link: https://www.econbiz.de/10003953057
Saved in:
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