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~isPartOf:"Sport marketing in a global environment : strategic perspectives"
~subject:"Football"
~subject:"Sports marketing"
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Sport marketing in a global environment : strategic perspectives
International journal of sport management and marketing : IJSMM
157
Sport marketing quarterly : preferred journal of the Sport Marketing Association
148
International journal of sports marketing & sponsorship
128
Journal of sport management : the official journal of the North American Society of Sport Management
125
Sport management review
114
European Sport management quarterly : ESMQ
106
Journal of business research : JBR
36
Sport, Business and Management : an international journal ; SBM
24
Journal of sports economics
23
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
21
International journal of sport finance
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Journal of strategic marketing
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Routledge international handbooks
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of marketing management : MM
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
Services marketing quarterly
6
The service industries journal
6
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ECONIS (ZBW)
13
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1
Challenges and opportunities of contemporary sport marketing : strategic perspectives
Crabtree, Ruth M.
;
Zhang, James J.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 1-13)
.
2022
Persistent link: https://www.econbiz.de/10013475205
Saved in:
2
Marketing strategies for reaching Iranian older adults : a social network based on physical activity promotion
Keshkar, Sara
;
Mohammadi, Zahra
- In:
Sport marketing in a global environment : strategic …
,
(pp. 14-33)
.
2022
Persistent link: https://www.econbiz.de/10013475208
Saved in:
3
Fitness center marketing in Thailand : antecedents and consequences of COVID-19 pandemic
Dittachai Chankuna
;
Nilmanee Sriboon
- In:
Sport marketing in a global environment : strategic …
,
(pp. 34-50)
.
2022
Persistent link: https://www.econbiz.de/10013475216
Saved in:
4
Challenges in the marketing of intercollegiate athletics Perspectives of college football marketing directors
Benedek, Jonathan J.
;
Pedersen, Paul M.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 51-69)
.
2022
Persistent link: https://www.econbiz.de/10013475241
Saved in:
5
Analyzing minor league sport markets in the United States : proposing a marketing model
Tiell, Bonnie
;
Foster, Danielle C.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 70-96)
.
2022
Persistent link: https://www.econbiz.de/10013475244
Saved in:
6
Sustainable development of sport event tourism destinations : perspectives of the core stakeholders in China
Shi, Ruiying
;
Yang, Tao
- In:
Sport marketing in a global environment : strategic …
,
(pp. 97-106)
.
2022
Persistent link: https://www.econbiz.de/10013475245
Saved in:
7
Marketing management in the football industry : guidelines, trends, and proposals
Moraes, Ivan Furegato
;
Rocco Jr., Ary José
;
Bastos, …
- In:
Sport marketing in a global environment : strategic …
,
(pp. 107-125)
.
2022
Persistent link: https://www.econbiz.de/10013475256
Saved in:
8
Sport marketing and social media strategies : a literature review and research agenda
Zeren, Deniz
;
Erkan, Ismail
;
Acikgoz, Fulya
- In:
Sport marketing in a global environment : strategic …
,
(pp. 126-141)
.
2022
Persistent link: https://www.econbiz.de/10013475265
Saved in:
9
Sport fans' defense of the tribal brand : exploring determinants across two continents
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Sport marketing in a global environment : strategic …
,
(pp. 142-160)
.
2022
Persistent link: https://www.econbiz.de/10013475266
Saved in:
10
Development digital marketing plans through understanding use behavior of fitness apps in Portuguese fitness centers
Barbosa, Helena Ferreira
;
García-Fernández, Jerónimo
; …
- In:
Sport marketing in a global environment : strategic …
,
(pp. 161-170)
.
2022
Persistent link: https://www.econbiz.de/10013475267
Saved in:
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