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~isPartOf:"Sport marketing in a global environment : strategic perspectives"
~subject:"Football"
~subject:"USA"
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Sport marketing in a global environment : strategic perspectives
Sport marketing quarterly : preferred journal of the Sport Marketing Association
66
International journal of sport management and marketing : IJSMM
57
Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sports marketing & sponsorship
35
Sport management review
34
European Sport management quarterly : ESMQ
32
Journal of sports economics
16
Sport, Business and Management : an international journal ; SBM
9
International journal of sport finance
8
Journal of business research : JBR
8
Journal of strategic marketing
6
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
European journal of operational research : EJOR
5
Journal of promotion management : JPM
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
SpringerLink / Bücher
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
International journal of business and globalisation : IJBG
3
Journal for global business advancement : JGBA
3
Journal of advertising research
3
Journal of business strategy
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Journal of risk and financial management : JRFM
3
Services marketing quarterly
3
Zur Ökonomik der Rechte bei Sportveranstaltungen
3
Ökonomie des Fußballs : Grundlegungen aus volks- und betriebswirtschaftlicher Perspektive
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
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Applied economics letters
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Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Corporate reputation review
2
European journal of international management : EJIM
2
Gabler Edition Wissenschaft
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of customer behaviour
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ECONIS (ZBW)
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1
Challenges in the marketing of intercollegiate athletics Perspectives of college football marketing directors
Benedek, Jonathan J.
;
Pedersen, Paul M.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 51-69)
.
2022
Persistent link: https://www.econbiz.de/10013475241
Saved in:
2
Analyzing minor league sport markets in the United States : proposing a marketing model
Tiell, Bonnie
;
Foster, Danielle C.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 70-96)
.
2022
Persistent link: https://www.econbiz.de/10013475244
Saved in:
3
Marketing management in the football industry : guidelines, trends, and proposals
Moraes, Ivan Furegato
;
Rocco Jr., Ary José
;
Bastos, …
- In:
Sport marketing in a global environment : strategic …
,
(pp. 107-125)
.
2022
Persistent link: https://www.econbiz.de/10013475256
Saved in:
4
Sport fans' defense of the tribal brand : exploring determinants across two continents
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Sport marketing in a global environment : strategic …
,
(pp. 142-160)
.
2022
Persistent link: https://www.econbiz.de/10013475266
Saved in:
5
Significant influence of a major policy on strategic management and marketing : analyzing the effect of Title IX on collegiate athletics
Kennedy, Joseph C .
;
Kim, Andrew
;
Johnson, Lauren M.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 207-218)
.
2022
Persistent link: https://www.econbiz.de/10013475293
Saved in:
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