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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Ko, Yong Jae"
~person:"Laroche, Michel"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
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Konsumentenverhalten
Consumer behaviour
8
Sportmarketing
6
Sports marketing
6
Corporate Social Responsibility
3
Corporate social responsibility
3
Sport
3
Sports
3
Viral marketing
3
Virales Marketing
3
word of mouth
3
Advertising effects
2
Athletes
2
Brand image
2
Experiment
2
Markenimage
2
Professional sports
2
Profisport
2
Sportler
2
Werbewirkung
2
sport consumer behavior
2
Arbeitsgruppe
1
Arbeitsleistung
1
Behaviour
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand management
1
CSR
1
Computerspiel
1
Confidence
1
Football
1
Fundraising
1
Fußball
1
Gender
1
Geschlecht
1
Higher education institution
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Hochschule
1
Job performance
1
Markenartikel
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8
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English
8
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Ko, Yong Jae
Laroche, Michel
Ballouli, Khalid
7
Drayer, Joris
7
Dwyer, Brendan
7
Lee, Joon Sung
7
Shapiro, Stephen L.
7
Bennett, Gregg
5
Byon, Kevin K.
5
Greenwell, T. Christopher
5
Asada, Akira
4
Bernthal, Matthew J.
4
Gordon, Brian S.
4
Heere, Bob
4
Kwak, Dae Hee
4
Cobbs, Joe
3
Delia, Elizabeth B.
3
James, Jeffrey D.
3
Jang, Wonseok
3
Kunkel, Thilo
3
Naraine, Michael L.
3
Reifurth, Katherine R. N.
3
Wann, Daniel L.
3
Wear, Henry
3
Williams, Antonio S.
3
Yoshida, Masayuki
3
Aiken, K. Damon
2
Andrew, Damon P. S.
2
Baker, Bradley J.
2
Baker, Thomas A., III.
2
Chan-Olmsted, Sylvia M.
2
Connaughton, Daniel P.
2
Ferreira, Mauricio
2
Funk, Daniel C.
2
Greenhalgh, Greg
2
Greenwell, Chris
2
Hwang, Yongjin
2
Katz, Matthew
2
Kim, Daehwan
2
Kim, Yongjae
2
Larkin, Ben
2
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of business research : JBR
28
Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
Journal of retailing and consumer services
4
Sport management review
3
International marketing review
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Journal of marketing theory and practice
2
Corporate reputation review
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of nonprofit & voluntary sector marketing
1
International journal of retail & distribution management
1
Journal of consumer behaviour : an international research review
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Psychology & marketing
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
The journal of services marketing
1
The service industries journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
8
Showing
1
-
8
of
8
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articles prioritized
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date (oldest first)
1
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
2
The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
Saved in:
3
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
4
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
5
The effect of attribution on athlete scandals : consumer responses toward scandalized athletes and endorsements
Kim, Daehwan
;
Ko, Yong Jae
;
Lee, Joon Sung
;
Sato, Shintaro
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 269-281
Persistent link: https://www.econbiz.de/10012486856
Saved in:
6
Perceived influence of word-of-mouth recommendation on sport-watching behavior : a gender difference perspective
Asada, Akira
;
Ko, Yong Jae
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 135-147
Persistent link: https://www.econbiz.de/10012153230
Saved in:
7
Experimental research in sport consumer behavior
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 218-220
Persistent link: https://www.econbiz.de/10012000623
Saved in:
8
The effects of perceived team performance and social responsibility on pride and word-of-mouth recommendation
Chang, Mark Jaewon
;
Kang, Joon Ho
;
Ko, Yong Jae
; …
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10011697110
Saved in:
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