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~isPartOf:"The Academy of Management review : AMR"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Firmenimage"
~subject:"Social Web"
~subject:"Öffentlichkeitsarbeit"
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Search: subject_exact:"Corporate reputation"
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Firmenimage
Social Web
Öffentlichkeitsarbeit
Corporate reputation
82
Brand management
39
Markenführung
39
Brand architecture
26
Markenarchitektur
26
Corporate culture
24
Unternehmenskultur
24
Corporate Social Responsibility
15
Corporate social responsibility
15
Brand image
12
Consumer behaviour
12
Konsumentenverhalten
12
Markenimage
12
Public relations
11
Marketing management
10
Marketingmanagement
10
Stakeholder
10
Brand
6
Markenartikel
6
Reputation
6
corporate branding
6
Cultural heritage
5
Kulturgüter
5
USA
5
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5
corporate brand management
5
Großbritannien
4
HR marketing
4
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4
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4
Strategic management
4
Strategisches Management
4
Sweden
4
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4
corporate brand
4
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3
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3
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3
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Balmer, John M. T.
6
Pfarrer, Michael D.
4
Urde, Mats
3
Abratt, Russell
2
Etter, Michael
2
Greyser, Stephen A.
2
Karaosmanoglu, Elif
2
Melewar, T. C.
2
Merrilees, Bill
2
Miller, Dale
2
Papasolomou, Ioanna
2
Podnar, Klement
2
Powell, Shaun
2
Rekom, Johan van
2
Rindell, Anne
2
Santos, Fernando Pinto
2
Sarstedt, Marko
2
Vrontis, Demetris
2
Wiedmann, Klaus-Peter
2
Abimbola, Temi
1
Abratt, Russel
1
Bajde, Domen
1
Balmer, John M.T.
1
Bargenda, Angela
1
Bass, A. Erin
1
Beckmann, Suzanna C.
1
Berenguer Contrí, Gloria
1
Berens, Guido A. J. M.
1
Bick, Geoff
1
Bitektine, Alex
1
Blevins, Dane P.
1
Bonaiuto, Marino
1
Bravo, Rafael
1
Brexendorf, Tim O.
1
Brown, Tom J.
1
Bundy, Jonathan
1
Burghausen, Mario
1
Burmann, Christoph
1
Busch, Paul S.
1
Büttner, Marion
1
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The Academy of Management review : AMR
The journal of brand management : an international journal
Corporate reputation review : an international journal
137
Journal of business research : JBR
84
Journal of business ethics : JOBE
81
Corporate communications : an international journal
50
SpringerLink / Bücher
47
Journal of retailing and consumer services
42
Academy of Management journal : AMJ
37
The Oxford handbook of corporate reputation
35
Corporate reputation review
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
European journal of marketing : EJM
29
Corporate social responsibility and environmental management
25
The journal of product & brand management
23
International journal of hospitality management
22
Journal of marketing communications
22
International studies of management and organization
20
Reputation Management
20
Employer Branding : Arbeitgeber positionieren und präsentieren
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
Cogent business & management
16
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
16
European management journal
16
International journal of selection and assessment
16
Journal of business strategy
16
Journal of communication management : an international journal
15
Working paper / National Bureau of Economic Research, Inc.
15
Business & society
14
International journal of contemporary hospitality management
14
Journal of business ethics : JBE
14
Journal of strategic marketing
13
NBER Working Paper
13
NBER working paper series
13
Psychology & marketing
13
Corporate reputation : managing opportunities and threats
12
Harvard-Business-Manager : das Wissen der Besten
12
Organizational identity in practice
12
Qualitative market research : an international journal
12
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ECONIS (ZBW)
82
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82
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1
What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne
;
Santos, Fernando Pinto
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 545-558
Persistent link: https://www.econbiz.de/10012601216
Saved in:
2
Better to be loved by some? : firm flaunting as an impression management strategy
Bass, A. Erin
;
Pfarrer, Michael D.
;
Milosevic, Ivana
; …
- In:
The Academy of Management review : AMR
48
(
2023
)
2
,
pp. 292-312
Persistent link: https://www.econbiz.de/10014285363
Saved in:
3
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
4
Impact of customer-based corporate reputation on customer engagement behaviors : customer identification and brand love as mediators and industry type as a moderator
Choi, Laee
;
Kim, Mi Ran
;
Kwon, He-Boong
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10013170547
Saved in:
5
Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?
Isiksal, Didem Gamze
;
Karaosmanoglu, Elif
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 629-644
Persistent link: https://www.econbiz.de/10012304011
Saved in:
6
The perceptions of supplier-buyer relations and its affect on the corporate brand
Flax, Jeremy
;
Bick, Geoff
;
Abratt, Russell
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 22-37
Persistent link: https://www.econbiz.de/10011482855
Saved in:
7
Social media and the formation of organizational reputation
Etter, Michael
;
Ravasi, Davide
;
Colleoni, Elanor
- In:
The Academy of Management review : AMR
44
(
2019
)
1
,
pp. 28-52
Persistent link: https://www.econbiz.de/10011982179
Saved in:
8
On social media and the formation of organizational reputation : how social media are increasing cohesion between organizational reputation and traditional media for stakeholders
Blevins, Dane P.
;
Ragozzino, Roberto
- In:
The Academy of Management review : AMR
44
(
2019
)
1
,
pp. 219-222
Persistent link: https://www.econbiz.de/10011982244
Saved in:
9
Special issue: corporate social responsibility and brands
Golob, Urša
(
ed.
);
Podnar, Klement
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012060031
Saved in:
10
Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.
;
Stohl, Cynthia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
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