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~isPartOf:"The IUP journal of brand management : IJBRM"
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Brand management
92
Markenführung
92
Consumer behaviour
57
Konsumentenverhalten
57
Brand image
53
Markenimage
53
Brand
25
Markenartikel
25
India
23
Indien
23
Beziehungsmarketing
13
Relationship marketing
13
Luxury goods
10
Luxusgüter
10
USA
9
United States
9
Brand loyalty
8
Markentreue
8
Advertising effects
7
Werbewirkung
7
Brand extension
6
Markentransfer
6
Portfolio selection
6
Portfolio-Management
6
Advertising
5
Bibliometrics
5
Bibliometrie
5
HR marketing
5
Internet marketing
5
Online-Marketing
5
Personalmarketing
5
Social Web
5
Social web
5
Werbung
5
Customer satisfaction
4
Handelsmarke
4
Kundenzufriedenheit
4
Personality psychology
4
Persönlichkeitspsychologie
4
Store brand
4
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Type of publication
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Article
143
Type of publication (narrower categories)
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Article in journal
143
Aufsatz in Zeitschrift
143
Case study
1
Fallstudie
1
Language
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English
143
Author
All
Uggla, Henrik
12
Otubanjo, Olutayo
6
Attri, Rekha
4
Robertson, Alan
4
Purkayastha, Debapratim
3
Ragel, V. R.
3
Singh, Swati
3
Abdul Ali Khatibi
2
Ahmad, Anees
2
Arachchige, Bhadra J. H.
2
Cleff, Thomas
2
Dubey, Jayashree
2
Dutta, Kirti
2
Jain, Ankita
2
Kakati, Rinalini P.
2
Kavida, V.
2
Khan, Bilal Mustafa
2
Lakshmi, S.
2
Lashgari, Maryam
2
Lodhi, Rab Nawaz
2
Mathews, Jose
2
Muralidhara, G. V.
2
Panda, Tapan K.
2
Pförtsch, Waldemar A.
2
Prasad, Namratha V.
2
Ruzzier, Mitja
2
Shankar, R. Sabari
2
Sharma, Ritu
2
Singla, Vikas
2
Vasavada-Oza, Falguni
2
Walter, Nadine
2
Abid, Hina
1
Adegbile, Oluwaseun Eniola
1
Agarwal, Satish
1
Aggarwal, Nupur
1
Alam, Mohd. Sarwar
1
Alex, N. Joji
1
Amoako, George K.
1
Anabila, Peter
1
Anbarasu, A. Joseph
1
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Published in...
All
The IUP journal of brand management : IJBRM
People management : the magazine for professionals in personnel, training and development
10,302
Management science : journal of the Institute for Operations Research and the Management Sciences
9,884
SpringerLink / Bücher
8,973
Management Science
7,614
Energy conversion and management : ECM
6,139
Arbeit und Arbeitsrecht : AuA ; die Zeitschrift für das Personal-Management
6,078
Tourism management : research, policies, practice
5,804
Pulp and paper : the production and management journal of the North American pulp and paper industry
5,787
Management accounting
5,514
PM network : the professional magazine of the Project Management Institute
5,493
Modern materials handling : productivity solutions for manufacturing, warehousing & distribution ; official publication of Materials Handling & Management Society
5,487
HRMagazine : on human resource management
5,474
MPRA Paper
5,016
Personal : Zeitschrift für Human Resource Management
4,926
Paper film foil converter : a production and management magazine
4,832
Industrial marketing management : the international journal for industrial and high-tech firms
4,788
Bm : Bank und Markt ; Zeitschrift für Retailbanking
4,621
Management today
4,534
Journal of business research : JBR
4,350
Leisure management
4,350
ULB Institutional Repository
4,246
The international journal of human resource management
4,052
European journal of operational research : EJOR
3,986
Sales & marketing management
3,981
International journal of production research
3,862
Operations research, Management science : OR MS ; the international literature digest
3,831
International journal of technology management : IJTM
3,798
NBER working paper series
3,760
Research policy : policy, management and economic studies of science, technology and innovation
3,741
Springer eBook Collection
3,713
International journal of production economics
3,710
Omega : the international journal of management science
3,702
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3,640
Agricultural Water Management
3,616
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
3,506
Other publications TiSEM
3,431
Academy of Management journal : AMJ
3,430
International journal of project management : the journal of The International Project Management Association
3,425
Management decision : MD
3,403
Journal of business ethics : JOBE
3,392
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Source
All
ECONIS (ZBW)
143
Showing
1
-
10
of
143
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articles prioritized
date (newest first)
date (oldest first)
1
An empirical study of the effects of consumer
knowledge
on fit perception in brand extension success
Paul, Soumi
;
Datta, Saroj Kumar
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10009756788
Saved in:
2
Artist as brand portfolio manager : a strategic brand
management
framing of the artist
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 24-32
Persistent link: https://www.econbiz.de/10011538379
Saved in:
3
Brand
management
throughout professional athletes' carees
Schweitzer, Nicolas
;
Dietl, Helmut
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10011536122
Saved in:
4
Brand
management
at Singapore Airlines
Singh, Geeta
;
Purkayastha, Debapratim
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
2
,
pp. 39-54
Persistent link: https://www.econbiz.de/10011300966
Saved in:
5
Using social media for employer branding and talent
management
: an experiential study
Kaur, Prabhjot
;
Sharma, Shikha
;
Kaur, Japneet
;
Sharma, …
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
2
,
pp. 7-20
Persistent link: https://www.econbiz.de/10011300973
Saved in:
6
Energy versus relevance in a comparative brand equity context : implications for brand portfolio
management
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
4
,
pp. 29-39
Persistent link: https://www.econbiz.de/10010490356
Saved in:
7
The sins of brand portfolio
management
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
4
,
pp. 7-15
Persistent link: https://www.econbiz.de/10010233464
Saved in:
8
The nature and scope of brand portfolio signals within brand portfolio
management
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
3
,
pp. 7-16
Persistent link: https://www.econbiz.de/10010203631
Saved in:
9
Brand portfolio prerogative : five challenges and research themes within brand portfolio
management
Uggla, Henrik
;
Lashgari, Maryam
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
3
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009659092
Saved in:
10
Assessing
management
performance with Brand Caused Earnings (BCE)
Pförtsch, Waldemar A.
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
1
,
pp. 40-49
Persistent link: https://www.econbiz.de/10009569491
Saved in:
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