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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of consumer marketing"
~subject:"China"
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China
Consumer behaviour
639
Konsumentenverhalten
639
Brand management
317
Markenführung
317
Brand image
275
Markenimage
275
Brand
225
Markenartikel
223
Beziehungsmarketing
111
Relationship marketing
111
Luxury goods
56
Luxusgüter
56
Social Web
54
Social web
54
Advertising effects
53
Werbewirkung
53
Emotion
51
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Internet marketing
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Marketingmanagement
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Corporate Social Responsibility
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Einzelhandel
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Advertising
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Designation of origin
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Herkunftsbezeichnung
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Werbung
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Customer satisfaction
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Kundenzufriedenheit
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Markentreue
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Viral marketing
23
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Chan, Kara
2
Cui, Geng
2
Lin, Zhibin
2
Lysonski, Steven
2
Paswan, Audhesh
2
Sun, Qin
2
Wang, Cheng Lu
2
Adegbite, Emmanuel
1
Agnoli, Lara
1
Aung, May
1
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1
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1
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1
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1
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1
Chan, Tsang-sing
1
Chatzopoulou, Elena
1
Chen, Tong
1
Chen, Weifeng
1
Cuixia, Zhai
1
D'Antone, Simona
1
Durvasula, Srinivas
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Filieri, Raffaele
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Fu, Guoqun
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He, Xinming
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He, Yanqun
1
Huang, Guang
1
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1
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The journal of brand management : an international journal
The journal of consumer marketing
Journal of retailing and consumer services
57
Journal of business research : JBR
53
Asia Pacific journal of marketing and logistics
46
Journal of international consumer marketing
43
International journal of consumer studies
26
International journal of hospitality management
26
Journal of travel and tourism marketing
26
Journal of global marketing
25
Young consumers : insight and ideas for responsible marketers
20
International marketing review
17
Journal of business ethics : JOBE
16
China economic review : an international journal
15
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
14
China agricultural economic review : publ. in association with the China Agricultural University
13
Food policy : economics planning and politics of food and agriculture
12
Journal of fashion marketing and management
12
NBER working paper series
12
Frontiers of business research in China : selected publications from Chinese universities
11
Tourism management perspectives : TMP
11
Journal of consumer behaviour : an international research review
10
Journal of marketing management : MM
10
Australasian marketing journal
9
International journal of market research : JMRS ; the journal of the Market Research Society
9
International review of economics & finance : IREF
9
Marketing intelligence & planning
9
Nankai business review international
9
Energy economics
8
International journal of retail & distribution management
8
Journal of consumer behaviour
8
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
8
Journal of international marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
SpringerLink / Bücher
8
Technological forecasting & social change : an international journal
8
The international review of retail, distribution and consumer research
8
Applied economics letters
7
Asia Pacific business review
7
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ECONIS (ZBW)
42
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42
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date (oldest first)
1
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
Saved in:
2
Influencer-brand fit and brand dilution in China’s luxury market : the moderating role of self-concept clarity
Qian, Jiayu
;
Park, Jee-Sun
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 199-220
Persistent link: https://www.econbiz.de/10012487241
Saved in:
3
The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK
Wang, Pengji
;
Kuah, Adrian T.H.
;
Lu, Qinye
;
Wong, Caroline
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 325-346
Persistent link: https://www.econbiz.de/10012550289
Saved in:
4
Counterfeit luxury consumption strategies in a collectivistic culture : the case of China
Li, Jiahan
;
Ghaffari, Mahsa
;
Su, Lin
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012297825
Saved in:
5
A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
6
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
7
The evolving gift-giving practices of bicultural consumers
Aung, May
;
Zhang, Xiying
;
Teng, Lefa
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10011616240
Saved in:
8
The role of brand equity and face saving in Chinese luxury consumption
Siu, Noel Yee-Man
;
Kwan, Ho Yan
;
Zeng, Celeste Yunru
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 245-256
Persistent link: https://www.econbiz.de/10011523208
Saved in:
9
Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling
;
Cui, Geng
;
Zhuang, Mengzhou
;
Li, Chunyu
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
Saved in:
10
Antecedents of Chinese adolescents' purchase intention for local brands : the moderating influence of materialistic values
Shi, Bing
;
Zhang, Dan
;
Xie, Hongling
;
Zhou, Yinghui
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 292-301
Persistent link: https://www.econbiz.de/10011523248
Saved in:
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