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~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"hun"
~language:"ita"
~person:"De Grauwe, Paul"
~person:"Hennigs, Nadine"
~person:"Machin, Stephen"
~person:"Minford, Patrick"
~person:"Phau, Ian"
~person:"Sheth, Jagdish N."
~person:"Zaremba, Adam"
~subject:"EU-Mitgliedschaft"
~subject:"EU-Staaten"
~subject:"Euro"
~subject:"Konsumentenverhalten"
~subject:"Monetary policy"
~subject:"Share price"
~subject:"United Kingdom"
~subject:"Währungsunion"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles written by one author"
~type_genre:"Konferenzbeitrag"
~type_genre:"Konferenzschrift"
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EU-Mitgliedschaft
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Euro
Konsumentenverhalten
Monetary policy
Share price
United Kingdom
Währungsunion
Consumer behaviour
7
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Luxury goods
5
Luxusgüter
5
Brand
4
Markenartikel
4
Brand extension
2
Emotion
2
Markentransfer
2
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2
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2
Marketingmanagement
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Marktforschung
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Measurement
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Messung
2
Scale development
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Beziehungsmarketing
1
Brand architecture
1
Brand experience
1
Brand genuinuity
1
Brand puffery
1
Brand strength
1
Consumer emotion
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Corporate reputation
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Customer perceived value
1
Customer value
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De Grauwe, Paul
Hennigs, Nadine
Machin, Stephen
Minford, Patrick
Phau, Ian
Sheth, Jagdish N.
Zaremba, Adam
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Vrontis, Demetris
3
Zarantonello, Lia
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Balmer, John M. T.
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
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The journal of brand management : an international journal
Legends in consumer behavior
40
Quarterly economic bulletin
17
Intereconomics : review of European economic policy
14
Open economies review
13
The economic journal : the journal of the Royal Economic Society
12
Exchange rates and global financial policies
10
Legends in marketing
10
Applied economics
9
Journal of international financial markets, institutions & money
9
Journal of international money and finance
9
Journal of business research : JBR
8
Journal of fashion marketing and management
8
Marketing intelligence & planning
8
European economic review : EER
7
Fiscal studies : the journal of the Institute for Fiscal Studies
7
Oxford bulletin of economics and statistics
7
Journal of common market studies : JCMS
6
Journal of promotion management : JPM
6
Oxford economic papers
6
Scottish journal of political economy : the journal of the Scottish Economic Society
6
The world economy : the leading journal on international economic relations
6
Economic modelling
5
Economic research
5
Economics letters
5
International finance
5
Journal of banking & finance
5
National Institute economic review
5
Oxford review of economic policy
5
Research in international business and finance
5
Economic policy : a European forum
4
Finance research letters
4
Journal of international consumer marketing
4
Papers and proceedings of the ... annual congress of the European Economic Association
4
Australasian marketing journal
3
E-Finanse : finansowy kwartalnik internetowy
3
Economica
3
Empirica : journal of european economics
3
European journal of political economy
3
ILR review : the journal of work and policy
3
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ECONIS (ZBW)
7
Showing
1
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7
of
7
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date (newest first)
date (oldest first)
1
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
2
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
3
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
4
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
5
Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
6
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
7
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
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