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~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~person:"Borges, Adilson"
~person:"Ilicic, Jasmina"
~person:"Wiedmann, Klaus-Peter"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Brand management
10
Konsumentenverhalten
10
Markenführung
10
Brand
5
Brand image
5
Markenartikel
5
Markenimage
5
Beziehungsmarketing
3
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
Advertising effects
2
Brand architecture
2
Celebrity endorsement
2
Celebrity-Werbung
2
Corporate reputation
2
Credibility
2
Firmenimage
2
Glaubwürdigkeit
2
Markenarchitektur
2
Marketing cooperation
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Marketingkooperation
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Welt
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Werbewirkung
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World
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Associations
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Authenticity
1
Brand color
1
Brand experience
1
Brand extension
1
Brand personality
1
Brand strength
1
Cause-Related Marketing
1
Cause-related marketing
1
Celebrity responsibility
1
Co-branding
1
Cognition
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Article in journal
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10
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English
Spanish
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Borges, Adilson
Ilicic, Jasmina
Wiedmann, Klaus-Peter
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Kulczynski, Alicia
4
Phau, Ian
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
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The journal of brand management : an international journal
Journal of business research : JBR
8
Journal of retailing and consumer services
7
Psychology & marketing
6
European journal of marketing
3
International journal of consumer studies
3
The journal of product & brand management
3
International journal of retail & distribution management
2
Journal of marketing communications
2
Marketing letters : a journal of research in marketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The journal of consumer marketing
2
Australasian marketing journal
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of vacation marketing : an international journal
1
Qualitative market research : an international journal
1
The international review of retail, distribution and consumer research
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
10
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1
-
10
of
10
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
3
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
4
Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon
;
Pinto, Diego Costa
;
Borges, Adilson
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
Saved in:
5
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
6
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
7
Investigating consumer-brand relational authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 342-363
Persistent link: https://www.econbiz.de/10010362914
Saved in:
8
Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
9
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
10
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
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