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~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~person:"Ilicic, Jasmina"
~person:"Wiedmann, Klaus-Peter"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Consumer behaviour
Markenimage
Brand management
8
Konsumentenverhalten
8
Markenführung
8
Brand
4
Brand image
4
Markenartikel
4
Beziehungsmarketing
3
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
Brand architecture
2
Corporate reputation
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Markenarchitektur
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2
Marketingkooperation
2
Advertising effects
1
Associations
1
Authenticity
1
Brand color
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Brand experience
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Brand extension
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Brand personality
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Cause-Related Marketing
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Cause-related marketing
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Celebrity endorsement
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Celebrity responsibility
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Celebrity-Werbung
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Co-branding
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9
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Spanish
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Ilicic, Jasmina
Wiedmann, Klaus-Peter
Keller, Kevin Lane
6
Johnson, Lester W.
5
Merrilees, Bill
5
Baxter, Stacey M.
4
Dwivedi, Abhishek
4
Fetscherin, Marc
4
Gil Saura, Irene
4
Grappi, Silvia
4
Hennigs, Nadine
4
Kulczynski, Alicia
4
Phau, Ian
4
Powell, Shaun M.
4
Sung, Yongjun
4
Valette-Florence, Pierre
4
Zarantonello, Lia
4
Abratt, Russell
3
Balmer, John M. T.
3
Barnier, Virginie de
3
Biedenbach, Galina
3
Burghausen, Mario
3
Butcher, Luke
3
Dens, Nathalie
3
Gabrielli, Veronica
3
Grace, Debra
3
Gunasti, Kunter
3
Heine, Klaus
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Melewar, T. C.
3
Miller, Dale
3
Mirzaei, Abas
3
Pecot, Fabien
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Vrontis, Demetris
3
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The journal of brand management : an international journal
Journal of business research : JBR
6
Psychology & marketing
5
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
The journal of product & brand management
3
European journal of marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing communications
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of retail & distribution management
1
International journal of services technology and management
1
Journal of advertising research
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of vacation marketing : an international journal
1
Qualitative market research : an international journal
1
The journal of consumer marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
3
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
4
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
5
Investigating consumer-brand relational authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 342-363
Persistent link: https://www.econbiz.de/10010362914
Saved in:
6
Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
7
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
8
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
9
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
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