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~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"International marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
International marketing
Brand management
560
Markenführung
560
Konsumentenverhalten
355
Brand image
341
Markenimage
341
Brand
290
Markenartikel
288
Beziehungsmarketing
107
Relationship marketing
107
Luxury goods
71
Luxusgüter
71
Corporate reputation
69
Firmenimage
69
Social Web
67
Social web
67
Marketing management
60
Marketingmanagement
60
Brand architecture
59
Markenarchitektur
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Corporate social responsibility
53
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Internet marketing
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Werbewirkung
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Brand loyalty
29
Brand extension
28
Markentransfer
28
Personality psychology
28
Persönlichkeitspsychologie
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25
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25
Internationales Marketing
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
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Ilicic, Jasmina
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Kulczynski, Alicia
4
Phau, Ian
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Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
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Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
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Gil Saura, Irene
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Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
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Kapferer, Jean-Noël
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Kara, Selcan
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Mirzaei, Abas
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Paswan, Audhesh
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Pelsmacker, Patrick de
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Romani, Simona
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Ross, William T.
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Brasel, S. Adam
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Caruana, Albert
2
Casidy, Riza
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Confente, Ilenia
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Donvito, Raffaele
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Global Brand Conference <11., 2016, Bradford>
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Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
2,037
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
728
Psychology & marketing
661
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Asia Pacific journal of marketing and logistics
401
The journal of product & brand management
401
European journal of marketing : EJM
368
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
330
Journal of international consumer marketing
329
Journal of travel and tourism marketing
318
Journal of marketing management : MM
316
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
307
Journal of retailing
307
Journal of marketing communications
303
Cogent business & management
300
Journal of marketing
299
International journal of retail & distribution management
295
Tourism management : research, policies, practice
295
The international review of retail, distribution and consumer research
293
Marketing letters : a journal of research in marketing
291
Journal of fashion marketing and management
287
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
284
Journal of the Academy of Marketing Science
283
Journal of global marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
279
Technological forecasting & social change : an international journal
265
Journal of business ethics : JOBE
264
The journal of services marketing
263
International journal of contemporary hospitality management
262
Journal of economic psychology : research in economic psychology and behavioral economics
254
Marketing intelligence & planning
253
Journal of hospitality marketing & management
246
Young consumers : insight and ideas for responsible marketers
241
Food policy : economics planning and politics of food and agriculture
240
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ECONIS (ZBW)
370
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91
Stability or instability : the impact of brand concepts on logo design preferences
Huang, Haiyang
;
Cai, Yuanyuan
;
Xu, Lisha
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012601197
Saved in:
92
Synergistic effect of matching corporate and product brand images on purchase intentions : comparing the importance of functional and emotional value
Kato, Takumi
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 671-684
Persistent link: https://www.econbiz.de/10012792883
Saved in:
93
Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
94
"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
Saved in:
95
Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10012297784
Saved in:
96
Brand user imagery clarity (BUIC) : conceptualization, measurement, and consequences
Xie, Yi
;
Peng, Siqing
;
Hampson, Daniel P.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 662-678
Persistent link: https://www.econbiz.de/10012304072
Saved in:
97
Counterfeit luxury consumption strategies in a collectivistic culture : the case of China
Li, Jiahan
;
Ghaffari, Mahsa
;
Su, Lin
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012297825
Saved in:
98
Does effective cost transparency increase price fairness? : an analysis of apparel brand strategies
Jung, Sojin
;
Cho, Hyeon Jeong
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012297812
Saved in:
99
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
100
The impact of electronic entrepreneur-related word of mouth on brand evaluation
Yuan, Bing
;
Peluso, Alessandro M.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 579-592
Persistent link: https://www.econbiz.de/10012297831
Saved in:
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