//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
~subject:"Consumer behaviour"
~subject:"Multinationales Unternehmen"
~subject:"Übernahme"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Multinationales Unternehmen
Übernahme
Brand management
552
Markenführung
552
Konsumentenverhalten
291
Brand image
286
Markenimage
286
Brand
243
Markenartikel
241
Beziehungsmarketing
101
Relationship marketing
101
Marketing management
60
Marketingmanagement
60
Luxury goods
59
Luxusgüter
59
Corporate reputation
57
Firmenimage
57
Brand architecture
56
Markenarchitektur
55
Social Web
55
Social web
55
Corporate Social Responsibility
50
Corporate social responsibility
50
Emotion
38
Internet marketing
35
Online-Marketing
35
USA
35
United States
35
Corporate culture
31
Unternehmenskultur
31
Advertising effects
26
Brand loyalty
26
Werbewirkung
26
International marketing
24
Internationales Marketing
24
Customer satisfaction
23
Kundenzufriedenheit
23
Personality psychology
23
Persönlichkeitspsychologie
23
Markentreue
20
China
19
more ...
less ...
Online availability
All
Undetermined
186
Free
11
Type of publication
All
Article
297
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
301
Aufsatz in Zeitschrift
301
Collection of articles of several authors
4
Sammelwerk
4
Conference paper
3
Festschrift
3
Konferenzbeitrag
3
Case study
1
Fallstudie
1
Interview
1
Konferenzschrift
1
more ...
less ...
Language
All
English
301
Author
All
Johnson, Lester W.
5
Baxter, Stacey M.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Dens, Nathalie
3
Fetscherin, Marc
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Keller, Kevin Lane
3
Machado, Joana César
3
Mirzaei, Abas
3
Phau, Ian
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Wiedmann, Klaus-Peter
3
Zarantonello, Lia
3
Šerić, Maja
3
Abratt, Russell
2
Atwal, Glyn
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Butcher, Luke
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Dwivedi, Abhishek
2
Felix, Reto
2
Grappi, Silvia
2
Gray, David
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Hegner, Sabrina
2
Hur, Songyee
2
Jin, Byoungho
2
more ...
less ...
Institution
All
Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
The journal of brand management : an international journal
Journal of business research : JBR
1,072
Journal of retailing and consumer services
774
SpringerLink / Bücher
381
International journal of hospitality management
326
International business review : the official journal of the European International Business Academy
320
The journal of product & brand management
310
Journal of business ethics : JOBE
308
The journal of corporate finance : contracting, governance and organization
267
Journal of world business : JWB
232
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
223
Journal of financial economics
212
NBER working paper series
205
Psychology & marketing
198
The international journal of human resource management
190
Management international review : mir ; journal of international business
187
Working paper / National Bureau of Economic Research, Inc.
182
Asia Pacific journal of marketing and logistics
180
Advances in mergers and acquisitions
172
Journal of banking & finance
169
Industrial marketing management : the international journal for industrial and high-tech firms
164
Management science : journal of the Institute for Operations Research and the Management Sciences
163
Europäische Hochschulschriften / 5
162
Journal of international management
162
The journal of services marketing
159
European journal of marketing : EJM
155
NBER Working Paper
148
Gabler Edition Wissenschaft
146
Journal of the Academy of Marketing Science
145
Strategic management journal
144
European journal of international management : EJIM
143
Journal of marketing
141
Journal of travel and tourism marketing
140
Journal of marketing communications
139
Cogent business & management
136
International journal of consumer studies
132
Mergers and acquisitions : M & A ; review ; Beteiligungen, Allianzen, Restrukturierungen, Divestments
131
Journal of strategic marketing
130
International journal of contemporary hospitality management
127
Marketing intelligence & planning
127
more ...
less ...
Source
All
ECONIS (ZBW)
301
Showing
1
-
10
of
301
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
3
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
4
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
5
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
Saved in:
6
When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen
;
Hu, Jing
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
Saved in:
7
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
Saved in:
8
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
9
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
10
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->