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~isPartOf:"The journal of brand management : an international journal"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
~type_genre:"Working Paper"
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Search: subject:"Ursprungsregeln"
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Konsumentenverhalten
Rules of origin
7
Ursprungsregeln
7
Consumer behaviour
6
Brand
5
Brand image
5
Designation of origin
5
Herkunftsbezeichnung
5
Markenimage
5
Markenartikel
4
Brand management
3
Markenführung
3
China
2
Country of origin
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"Made in ..."
1
Brand love
1
Branding strategy
1
Country image
1
Country image usage
1
Country-of-origin fit
1
Dual processing theory
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Industrie
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International marketing
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Internationales Marketing
1
Luxury goods
1
Luxury products
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Luxusgüter
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Manufacturing industries
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Marketing management
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Marketingmanagement
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Perceived strength of brand origin
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Protected Designations of Origin
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Status consumption
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Tools
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Wein
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Weinbau
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Welt
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Willingness to pay
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Agnoli, Lara
1
Aiello, Gaetano
1
Begalli, Diego
1
Borini, Felipe Mendes
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Canhua, Kang
1
Capitello, Roberta
1
Crescitelli, Edson
1
Donvito, Raffaele
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Felix, Reto
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Giraldi, Janaina de Moura Engracia
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Godey, Bruno
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Johnson, Zachary S.
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Kumara, P. A. P. Samantha
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Lee, Sangwon
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Maclennan, Maria Laura Ferranty
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Minor, Michael
1
Pederzoli, Daniele
1
Polo, Edison Fernandes
1
Siew, Shir-Way
1
Suter, Mariana Bassi
1
Tian, Yichao
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Wiedmann, Klaus-Peter
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The journal of brand management : an international journal
Journal of international consumer marketing
14
Journal of global marketing
13
Asia Pacific journal of marketing and logistics
12
International marketing review
10
Journal of business research : JBR
8
Journal of international marketing
5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
5
Journal of marketing management : MM
4
Journal of consumer behaviour : an international research review
3
Journal of food products marketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of promotion management : JPM
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Asia Pacific business review
2
Cege discussion paper
2
Cross cultural management : an international journal
2
International business and economics research journal
2
International journal of business and globalisation : IJBG
2
International journal of commerce and management
2
International journal of consumer studies
2
International journal of emerging markets
2
Journal of euromarketing
2
Journal of targeting, measurement and analysis for marketing
2
Journal of the Academy of Marketing Science
2
Kyŏngje-yŏn'gu
2
Marketing intelligence & planning
2
The journal of consumer marketing
2
Thunderbird international business review
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asian business & management
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Australasian marketing journal
1
Baltic journal of management
1
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
Central European business review : CEBR
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Contemporary economics
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ECONIS (ZBW)
6
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1
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
2
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
3
Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.
;
Tian, Yichao
;
Lee, Sangwon
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
Saved in:
4
Geographical brand and country-of-origin effects in the Chinese wine import market
Agnoli, Lara
;
Capitello, Roberta
;
Begalli, Diego
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
Saved in:
5
Perceptions of country of origin : an approach to identifying expectations of foreign products
Kumara, P. A. P. Samantha
;
Canhua, Kang
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10003971183
Saved in:
6
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
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