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~isPartOf:"The journal of business & industrial marketing"
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Strategisches Management"
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Marketingtheorie
Strategisches Management
Marketing management
107
Marketingmanagement
107
B-to-B-Marketing
46
Business-to-business marketing
46
Lieferantenmanagement
38
Supplier relationship management
38
Beziehungsmarketing
29
Relationship marketing
29
Firm performance
19
Unternehmenserfolg
19
Innovation
18
Marketing
16
New product development
15
Produktentwicklung
15
Innovation management
14
Innovationsmanagement
14
Consumer behaviour
13
Konsumentenverhalten
13
Internet marketing
11
Market orientation
11
Online-Marketing
11
Marketing strategy
9
Messebeteiligung
9
Social Web
9
Social web
9
Strategic management
9
Trade fair participation
9
Brand management
8
Competitive advantage
8
KMU
8
Markenführung
8
SME
8
Wettbewerbsvorteil
8
USA
7
United States
7
Customer integration
6
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6
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6
Industrial marketing
6
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English
9
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Akgün, Ali E.
1
Barrera-Barrera, Ramón
1
Blythe, Jim
1
Cabanelas, Pablo
1
Durrieu, François
1
Fongsuwan, Wanno
1
Hadjielias, Elias
1
Hsu, Yen
1
Juppo, Anne
1
Lampón, Jesús F.
1
Matikainen, Minna
1
Navarro García, Antonio
1
Parvinen, Petri
1
Peris-Oritz, Marta
1
Pilon, Francois
1
Polat, Volkan
1
Preikschas, Michael W.
1
Rüdiger, Klaus
1
Solberg, Carl Arthur
1
Terho, Harri
1
Trimetsoontorn, Jirasek
1
Wongsansukcharoen, Jedsada
1
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The journal of business & industrial marketing
Journal of business research : JBR
39
Industrial marketing management : the international journal for industrial and high-tech firms
35
SpringerLink / Bücher
34
Journal of strategic marketing
26
Lehrbuch
19
European journal of marketing : EJM
15
Journal of marketing management : MM
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of the Academy of Marketing Science
13
Legends in marketing
11
Gabler Edition Wissenschaft
10
Business horizons
9
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International marketing review
8
Marketing intelligence & planning
8
McGraw-Hill/Irwin series in marketing
8
Springer eBook Collection / Business and Management
8
Journal of marketing
7
Marketing theory and applications
7
Springer eBook Collection
7
International journal of business and globalisation : IJBG
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
Amfiteatru economic : an economic and business research periodical
5
Faculty & research / Insead : working paper series
5
International entrepreneurship and management journal
5
Journal of business strategy
5
Journal of business-to-business marketing
5
Journal of marketing communications
5
Macquarie economics research papers
5
Springer eBook Collection / Business and Economics
5
Australasian marketing journal
4
European management journal
4
International journal of business excellence
4
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ECONIS (ZBW)
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1
Patterns of international marketing strategy
Solberg, Carl Arthur
;
Durrieu, François
- In:
The journal of business & industrial marketing
38
(
2023
)
7
,
pp. 1532-1544
Persistent link: https://www.econbiz.de/10014314140
Saved in:
2
Strategic orientations, marketing capabilities and innovativeness : an adaptive approach
Akgün, Ali E.
;
Polat, Volkan
- In:
The journal of business & industrial marketing
37
(
2022
)
4
,
pp. 918-931
Persistent link: https://www.econbiz.de/10013165299
Saved in:
3
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
4
Strategic account management as a value co-creation selling model in the pharmaceutical industry
Pilon, Francois
;
Hadjielias, Elias
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 310-325
Persistent link: https://www.econbiz.de/10011629581
Saved in:
5
Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs
Navarro García, Antonio
;
Peris-Oritz, Marta
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 365-380
Persistent link: https://www.econbiz.de/10011523976
Saved in:
6
The role and impact of firm's strategic orientations on launch performance : significance of relationship orientation
Matikainen, Minna
;
Terho, Harri
;
Parvinen, Petri
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 625-639
Persistent link: https://www.econbiz.de/10011564319
Saved in:
7
A value cocreation strategy model for improving product development performance
Hsu, Yen
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
Saved in:
8
Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context
Wongsansukcharoen, Jedsada
;
Trimetsoontorn, Jirasek
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 742-760
Persistent link: https://www.econbiz.de/10011382407
Saved in:
9
Trade fairs as communication : a new model
Blythe, Jim
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 57-62
Persistent link: https://www.econbiz.de/10003943112
Saved in:
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