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~isPartOf:"The journal of business & industrial marketing"
~subject:"Beziehungsmarketing"
~subject:"KMU"
~subject:"Schätzung"
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Beziehungsmarketing
KMU
Schätzung
Erfolgsfaktor
22
Success factor
22
Lieferantenmanagement
7
Relationship marketing
7
Supplier relationship management
7
Business-to-business marketing
6
B-to-B-Marketing
5
Innovation
5
New product development
5
Produktentwicklung
5
Salespeople
4
Verkaufspersonal
4
Brand management
3
E-commerce
3
Electronic Commerce
3
Innovation management
3
Innovationsmanagement
3
Lieferkette
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
SME
3
Selling
3
Supply chain
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Verkauf
3
Bundling strategy
2
Emotion
2
Firm performance
2
Leistungsbündel
2
New product success
2
Organisatorischer Wandel
2
Organizational change
2
Success factors
2
Unternehmenserfolg
2
Ambidextrous organization
1
Appraisal theory
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1
B2B SME
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8
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Chang, Tien-hsiang
1
Chang, Tsung-sheng
1
Elsäßer, Marc
1
Fu, Hsin-pin
1
Hirvonen, Saku
1
Huang, Cheng-hsin
1
Huang, Chin-hua
1
Juppo, Anne
1
Kok-Kee Wong
1
Ku, Cheng-yuan
1
Laukkanen, Tommi
1
Lin, Ming-ji James
1
Lynn, Gary S.
1
Matikainen, Minna
1
Parvinen, Petri
1
Reilly, Richard R.
1
Salo, Jari
1
Singh, Rakesh
1
Terho, Harri
1
Tih, Siohong
1
Tong, Canon
1
Vengopal, Pingali
1
Wirtz, Bernd W.
1
Wong, Stanley Kam Sing
1
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The journal of business & industrial marketing
SpringerLink / Bücher
48
Gabler Edition Wissenschaft
36
Europäische Hochschulschriften / 5
20
International journal of entrepreneurship and small business
15
Betriebswirtschaftslehre für Technologie und Innovation
13
Springer eBook Collection / Business and Economics
13
Gabler-Edition Wissenschaft
11
Journal of business research : JBR
11
Springer eBook Collection
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of electronic customer relationship management : IJECRM
9
Journal of business economics : JBE
9
Journal of small business and enterprise development
9
DUV / Wirtschaftswissenschaft
8
Gabler Edition Wissenschaft / Entrepreneurship
8
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
8
Journal of strategic marketing
8
Neue betriebswirtschaftliche Forschung : Nbf
8
International journal of productivity and quality management : IJPQM
7
International journal of project management : the journal of The International Project Management Association
7
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
7
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
7
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
7
Wirtschaftswissenschaft
7
Gabler-Edition Wissenschaft / Schriften zur Mittelstandsforschung
6
Hamburger Schriften zur Marketingforschung
6
International journal of business information systems : IJBIS
6
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
6
The service industries journal
6
ZEW discussion papers
6
Berichte aus der Betriebswirtschaft
5
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
5
International entrepreneurship and management journal
5
International journal of business and globalisation : IJBG
5
International journal of globalisation and small business : IJGSB
5
International journal of management & enterprise development : IJMED
5
International journal of six sigma and competitive advantage : IJSSCA
5
Research
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
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ECONIS (ZBW)
8
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1
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
Saved in:
2
The role and impact of firm's strategic orientations on launch performance : significance of relationship orientation
Matikainen, Minna
;
Terho, Harri
;
Parvinen, Petri
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 625-639
Persistent link: https://www.econbiz.de/10011564319
Saved in:
3
Prototyping, customer involvement, and speed of information dissemination in new product success
Tih, Siohong
;
Kok-Kee Wong
;
Lynn, Gary S.
;
Reilly, …
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 437-448
Persistent link: https://www.econbiz.de/10011496528
Saved in:
4
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
5
The impact of salesperson customer orientation on sales performance via mediating mechansim
Singh, Rakesh
;
Vengopal, Pingali
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 594-607
Persistent link: https://www.econbiz.de/10011339841
Saved in:
6
The critical success factors affecting the adoption of inter-organization systems by SMEs
Fu, Hsin-pin
;
Chang, Tien-hsiang
;
Ku, Cheng-yuan
; …
- In:
The journal of business & industrial marketing
29
(
2014
)
5
,
pp. 400-416
Persistent link: https://www.econbiz.de/10010393907
Saved in:
7
The impact of customer participation on NPD performance : the mediating role of inter-organisation relationship
Lin, Ming-ji James
;
Huang, Chin-hua
- In:
The journal of business & industrial marketing
28
(
2013
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10009723096
Saved in:
8
New product success : empirical evidence from SMEs in China
Wong, Stanley Kam Sing
;
Tong, Canon
- In:
The journal of business & industrial marketing
28
(
2013
)
7
,
pp. 589-601
Persistent link: https://www.econbiz.de/10010125756
Saved in:
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