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~isPartOf:"The journal of business & industrial marketing"
~subject:"Social Web"
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Search: subject:"Kundenmanagement"
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Social Web
Beziehungsmarketing
192
Relationship marketing
192
Lieferantenmanagement
109
Supplier relationship management
109
B-to-B-Marketing
85
Business-to-business marketing
85
Customer satisfaction
33
Kundenzufriedenheit
33
Consumer behaviour
29
Konsumentenverhalten
29
Marketing management
29
Marketingmanagement
29
Salespeople
25
Verkaufspersonal
25
Innovation
19
Confidence
18
Customer integration
18
Vertrauen
18
Betriebliche Wertschöpfung
17
Kundenintegration
17
Value creation
17
Firm performance
16
Unternehmenserfolg
16
Selling
14
Verkauf
14
Customer value
13
E-commerce
13
Electronic Commerce
13
Kundenwert
13
Lieferkette
13
Performance measurement
13
Performance-Messung
13
Supply chain
13
Brand management
12
Business network
12
Dienstleistungsqualität
12
Markenführung
12
Service quality
12
Unternehmensnetzwerk
12
Buyer-seller relationships
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English
11
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Drummond, Conor
2
McGrath, Helen
2
O'Toole, Thomas
2
Bocconcelli, Roberta
1
Cioppi, Marco
1
Cyr, Dianne J.
1
Damperat, Maud
1
Dash, Satyabhusan
1
Franck, Romain
1
Fready, Samby
1
García-Magro, Cristina
1
Greenberg, Paul
1
Itani, Omar S.
1
Kalra, Ashish
1
Karjaluoto, Heikki
1
Keinänen, Hanna
1
Kuivalainen, Olli
1
Martín Peña, María Luz
1
Mishra, Abhishek
1
Mustomen, Nora
1
Nyadzayo, Munyaradzi W.
1
Pagano, Alessandro
1
Rostami, Amin
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Sethi, Amit Rakesh
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Sánchez-López, José María
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The journal of business & industrial marketing
Journal of business research : JBR
92
Journal of retailing and consumer services
64
Industrial marketing management : the international journal for industrial and high-tech firms
36
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of strategic marketing
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
The journal of brand management : an international journal
23
Business horizons
19
Marketing intelligence & planning
18
Technological forecasting & social change : an international journal
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
SpringerLink / Bücher
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Psychology & marketing
12
Tourism management : research, policies, practice
12
Journal of electronic commerce research : JECR
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
The service industries journal
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
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ECONIS (ZBW)
11
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Emotional mechanics of gamification and value co-creation : the digital platform Nike+ as a B2B2C ecosystem
García-Magro, Cristina
;
Martín Peña, María Luz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 414-428
Persistent link: https://www.econbiz.de/10013539282
Saved in:
3
Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
;
O'Toole, Thomas
;
Drummond, Conor
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173
Saved in:
4
Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
(
ed.
);
O'Toole, Thomas
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014314174
Saved in:
5
How social media use enhances salesperson performance
Franck, Romain
;
Damperat, Maud
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1720-1737
Persistent link: https://www.econbiz.de/10014314205
Saved in:
6
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
7
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Saved in:
8
Social media as a resource in SMEs' sales process
Bocconcelli, Roberta
;
Cioppi, Marco
;
Pagano, Alessandro
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 693-709
Persistent link: https://www.econbiz.de/10011692489
Saved in:
9
The role of digital channels in industrial marketing communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
10
Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna
;
Kuivalainen, Olli
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
Saved in:
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