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~isPartOf:"The journal of consumer marketing"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Online-Handel"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Brand image
Experiment
Online-Handel
Service quality
Consumer behaviour
284
Konsumentenverhalten
284
Markenimage
59
Brand management
44
Markenführung
44
USA
38
United States
38
Brand
35
Markenartikel
35
Beziehungsmarketing
28
Relationship marketing
28
Advertising effects
27
Werbewirkung
27
China
25
Einzelhandel
18
Marketing management
18
Marketingmanagement
18
Retail trade
18
Advertising
17
Designation of origin
17
Herkunftsbezeichnung
17
Personality psychology
17
Persönlichkeitspsychologie
17
Werbung
17
Social Web
15
Social web
15
Emotion
14
Internet marketing
14
Online-Marketing
14
Jugendliche
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Online retailing
13
Youth
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Food consumption
10
Gender
10
Lebensmittelkonsum
10
Perception
10
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10
Viral marketing
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34
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Article
79
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Article in journal
Article
Conference proceedings
Marktinformation
Non-commercial literature
Aufsatz in Zeitschrift
79
Conference paper
2
Konferenzbeitrag
2
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English
79
Author
All
Black, William C.
2
Cui, Geng
2
Guzman, Francisco
2
Herrmann, Jean-Luc
2
Leone, Robert P.
2
Paswan, Audhesh K.
2
Poon, Patrick
2
Ahmed, Sadrudin A.
1
Akhter, Syed H.
1
Albert, Noel
1
Astakhova, Marina
1
Astous, Alain d'
1
Aurand, Timothy W.
1
Baker, Julie
1
Balasubramanian, Siva Kumar
1
Bao, Yeqing
1
Bao, Yongchuan
1
Beatty, Sharon E.
1
Beneke, Justin
1
Bhaduri, Gargi
1
Block, Martin P.
1
Blumrodt, Jens
1
Bobrowski, Paula E.
1
Bose, Mousumi
1
Bournois, Frank
1
Brandstätter, Marion
1
Bryson, Douglas
1
Buil, Isabel
1
Byun, Kyung-Ah
1
Carlson, Jamie
1
Carsana, Laurence
1
Castaño, Raquel
1
Cho, Eunjoo
1
Cho, Hira
1
Choi, Laee
1
Chrysochou, Polymeros
1
Coary, Sean
1
Cobbs, Joe
1
Corneille, Olivier
1
Corsi, Armando
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The journal of consumer marketing
Journal of retailing and consumer services
746
Journal of business research : JBR
688
International journal of hospitality management
300
The journal of product & brand management
259
The journal of brand management : an international journal
218
Psychology & marketing
199
Asia Pacific journal of marketing and logistics
158
The journal of services marketing
133
Cogent business & management
130
Journal of travel and tourism marketing
124
Journal of hospitality marketing & management
116
International journal of consumer studies
115
International journal of contemporary hospitality management
115
European journal of marketing : EJM
112
Journal of international consumer marketing
104
Journal of internet commerce
104
International journal of electronic marketing and retailing : IJEMR
103
Journal of marketing communications
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
102
International journal of retail & distribution management
96
Journal of retailing
95
Management science : journal of the Institute for Operations Research and the Management Sciences
95
Tourism management : research, policies, practice
94
The service industries journal
92
Journal of the Academy of Marketing Science
91
The international review of retail, distribution and consumer research
91
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
International journal of internet marketing and advertising : IJIMA
88
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Journal of strategic marketing
88
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
85
Journal of marketing
85
Marketing intelligence & planning
85
Electronic commerce research
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing research : JMR
79
Journal of fashion marketing and management
78
Services marketing quarterly
78
Journal of global marketing
77
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ECONIS (ZBW)
79
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1
Role of brand names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
2
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
3
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
4
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
5
Consumer interpretation of brand prominence signals : insights for a broadened typology
Meyer, Heather M.
;
Manika, Danae
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 349-358
Persistent link: https://www.econbiz.de/10011691611
Saved in:
6
The influence of brand schematicity on the importance of product cues : self-purchasing versus gift-giving situations
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10011694837
Saved in:
7
Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan
;
Poon, Patrick
;
Zhang, Wenxuan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10011694840
Saved in:
8
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
9
The effects of smileys on receivers' emotions
Lohmann, Katja
;
Pyka, Sebastian Stefan
;
Zanger, Cornelia
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 489-495
Persistent link: https://www.econbiz.de/10011814479
Saved in:
10
When is it necessary to localise product packaging?
Khan, Huda
;
Lockshin, Larry
;
Lee, Richard
;
Corsi, Armando
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011782899
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