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~isPartOf:"The journal of consumer marketing"
~subject:"Customer value"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Customer value
Markenimage
Beziehungsmarketing
35
Relationship marketing
35
Consumer behaviour
28
Konsumentenverhalten
28
Brand management
12
Markenführung
12
Brand
9
Markenartikel
9
Brand image
8
Customer integration
6
Customer satisfaction
6
Einzelhandel
6
Kundenintegration
6
Kundenzufriedenheit
6
Retail trade
6
Social Web
5
Social web
5
Brand loyalty
4
Confidence
4
Dienstleistungsqualität
4
Internet marketing
4
Markentreue
4
Online-Marketing
4
Service quality
4
Social media
4
Vertrauen
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Co-creation
3
Emotion
3
Satisfaction
3
Betriebliche Wertschöpfung
2
Brand love
2
Brands
2
Customer citizenship behavior
2
Designation of origin
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Großbritannien
2
Herkunftsbezeichnung
2
Kundenbindungsprogramm
2
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10
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Article in journal
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10
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English
10
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Albert, Noel
1
Albinsson, Pia A.
1
Astakhova, Marina
1
Castaño, Raquel
1
Descotes, Raluca Mogos
1
Fetscherin, Marc
1
Flores, Jason
1
Guzman, Francisco
1
Kennedy, Eric
1
Merunka, Dwight
1
Pauwels-Delassus, Veronique
1
Perez, Maria Eugenia
1
Poon, Patrick
1
Shamim, Amjad
1
Swimberghe, Krist R.
1
Vasquez-Parraga, Arturo Z.
1
Veloutsou, Cleopatra
1
Wooldridge, Barbara Ross
1
Xie, Lishan
1
Zhang, Wenxuan
1
Zulkipli Ghazali
1
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Published in...
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The journal of consumer marketing
Journal of business research : JBR
148
Journal of retailing and consumer services
96
The journal of product & brand management
81
Industrial marketing management : the international journal for industrial and high-tech firms
69
The journal of brand management : an international journal
65
International journal of hospitality management
51
Cogent business & management
31
Asia Pacific journal of marketing and logistics
30
Journal of strategic marketing
30
Journal of travel and tourism marketing
28
Journal of the Academy of Marketing Science
26
International journal of contemporary hospitality management
24
Psychology & marketing
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Tourism management : research, policies, practice
22
European journal of marketing : EJM
21
Marketing intelligence & planning
21
The journal of business & industrial marketing
21
The journal of services marketing
21
International journal of internet marketing and advertising : IJIMA
20
Journal of marketing management : MM
20
Journal of service management
20
Journal of marketing
19
The service industries journal
19
Journal of hospitality marketing & management
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of promotion management : innovations in planning and applied research
16
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
15
Journal of service research : JSR
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Business horizons
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
Journal of marketing analytics : JMA
13
Journal of marketing communications
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Technological forecasting & social change : an international journal
13
The international journal of bank marketing : IJBM
13
Journal of business ethics : JOBE
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Service business
12
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ECONIS (ZBW)
10
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1
Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan
;
Poon, Patrick
;
Zhang, Wenxuan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10011694840
Saved in:
2
Construction and validation of customer value co-creation attitude scale
Shamim, Amjad
;
Zulkipli Ghazali
;
Albinsson, Pia A.
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 591-602
Persistent link: https://www.econbiz.de/10011808329
Saved in:
3
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
4
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Saved in:
5
Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
Saved in:
6
The impact of consumer resistance to brand subsitution on brand relationship
Descotes, Raluca Mogos
;
Pauwels-Delassus, Veronique
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 34-42
Persistent link: https://www.econbiz.de/10010529996
Saved in:
7
The impact of choice on co-produced customer value creation and satisfaction
Flores, Jason
;
Vasquez-Parraga, Arturo Z.
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10010529999
Saved in:
8
A matter of love : consumers' relationships with original brands and their conterfeits
Castaño, Raquel
;
Perez, Maria Eugenia
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 475-482
Persistent link: https://www.econbiz.de/10010459756
Saved in:
9
What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
Saved in:
10
The role of brand love in consumer-brand relationships
Albert, Noel
;
Merunka, Dwight
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 258-266
Persistent link: https://www.econbiz.de/10009765037
Saved in:
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