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~isPartOf:"The journal of product & brand management"
~person:"Ahmed, Zafar U."
~person:"Azar, Salim L."
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Service quality"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Marktinformation"
~type_genre:"Thesis"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Consumer behaviour
Service quality
Konsumentenverhalten
5
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Brand gender
2
Brand switching
2
Gender
2
Geschlecht
2
Markenimage
2
B-to-B-Marketing
1
Brand personality
1
Brand sex
1
Brand sexual orientation
1
Business-to-business marketing
1
Cluster analysis
1
Clusteranalyse
1
Consumer acceptance of technology
1
Consumer attitudes
1
Consumer goods marketing
1
Designation of origin
1
Gender studies
1
Haarkosmetik
1
Hair care product
1
Herkunftsbezeichnung
1
High technology
1
Hochtechnologie
1
Innovation adoption
1
Innovationsakzeptanz
1
Internal capabilities
1
Konsumgütermarketing
1
Lebanon
1
Libanon
1
Masculinity
1
Medical imaging industry
1
Mobile phone
1
Mobiltelefon
1
Perceived ease of use
1
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Article
5
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Amtsdruckschrift
Article in journal
Article
Marktinformation
Thesis
Umfrage
Aufsatz in Zeitschrift
5
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English
5
Author
All
Ahmed, Zafar U.
Azar, Salim L.
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
Kohli, Chiranjeev
2
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The journal of product & brand management
Journal of transnational management : the official journal of the International Management Development Association
4
Journal of business research : JBR
3
EuroMed journal of business
2
Asia Pacific journal of marketing and logistics
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Asia Business Studies
1
Journal of management history : JMH
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of technology management in China
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
5
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1
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5
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5
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1
Building a comprehensive model to investigate factors behind switching intention of high-technology products
Msaed, Cristelle
;
Al-Kwifi, Sam O.
;
Ahmed, Zafar U.
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 102-119
Persistent link: https://www.econbiz.de/10011700703
Saved in:
2
Toward an understanding of brand sexual associations
Azar, Salim L.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10010514487
Saved in:
3
Brand switching of high-technology capital products : how product features dictate the switching decision
Al-Kwifi, Sam O.
;
Ahmed, Zafar U.
;
Yammout, Dina
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 322-332
Persistent link: https://www.econbiz.de/10010422962
Saved in:
4
Exploring brand masculine patterns : moving beyond monolithic masculinity
Azar, Salim L.
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 502-512
Persistent link: https://www.econbiz.de/10010225089
Saved in:
5
Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers
Zbib, Imad J.
;
Wooldridge, Barbara R.
;
Ahmed, Zafar U.
; …
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 261-275
Persistent link: https://www.econbiz.de/10008658573
Saved in:
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