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~isPartOf:"The journal of product & brand management"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"Industrieforschung"
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Subject
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Consumer behaviour
Großbritannien
Industrieforschung
Konsumentenverhalten
392
Brand management
386
Markenführung
386
Brand image
307
Markenimage
307
Brand
200
Markenartikel
198
Beziehungsmarketing
111
Relationship marketing
111
Social Web
68
Social web
68
Internet marketing
55
Online-Marketing
55
Preismanagement
52
Pricing strategy
52
Luxury goods
42
Luxusgüter
42
Marketing management
41
Marketingmanagement
40
Emotion
39
USA
39
Advertising effects
38
United States
38
Werbewirkung
38
Brand loyalty
34
Social media
31
Viral marketing
29
Virales Marketing
29
Corporate Social Responsibility
25
Corporate social responsibility
25
Markentreue
25
Personality psychology
25
Persönlichkeitspsychologie
25
Theorie
24
Theory
24
Corporate reputation
23
Firmenimage
23
Einzelhandel
22
Retail trade
22
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231
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11
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Article
389
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5
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Article in journal
394
Aufsatz in Zeitschrift
394
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
1
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English
394
Author
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
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Published in...
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The journal of product & brand management
Journal of business research : JBR
977
Journal of retailing and consumer services
822
International journal of hospitality management
747
Research policy : policy, management and economic studies of science, technology and innovation
557
Management science : journal of the Institute for Operations Research and the Management Sciences
453
Journal of marketing management : MM
368
The journal of brand management : an international journal
368
Tourism management : research, policies, practice
346
NBER working paper series
331
Cogent business & management
310
International journal of retail & distribution management
308
Working paper / National Bureau of Economic Research, Inc.
306
NBER Working Paper
296
Journal of fashion marketing and management
289
SpringerLink / Bücher
280
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
279
International journal of contemporary hospitality management
278
Research management
262
Journal of hospitality marketing & management
248
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
223
Psychology & marketing
221
Journal of business ethics : JOBE
212
Technological forecasting & social change : an international journal
207
Discussion paper series / IZA
201
Asia Pacific journal of marketing and logistics
189
Journal of marketing management : JMM ; journal of the Academy of Marketing
183
Economics of innovation and new technology
182
European journal of marketing : EJM
181
Discussion paper / Centre for Economic Policy Research
177
Industrial marketing management : the international journal for industrial and high-tech firms
173
International journal of technology management : IJTM
169
Journal of promotion management : JPM
168
The journal of services marketing
166
Marketing : ZFP ; journal of research and management
165
Journal of promotion management : innovations in planning and applied research
164
International journal of consumer studies
163
Technovation : the international journal of technological innovation, entrepreneurship and technology management
155
Journal of marketing communications
151
Journal of the Academy of Marketing Science
151
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Source
All
ECONIS (ZBW)
394
Showing
1
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10
of
394
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1
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion
knowledge
in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
2
Mental representation of brands : a schema-based approach to consumers’ organization of market
knowledge
Halkias, Georgios
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 438-448
Persistent link: https://www.econbiz.de/10011442997
Saved in:
3
Country-of-origin (COO) brand preferences and associated
knowledge
levels of Japanese wine consumers
Bruwer, Johan
;
Buller, Courtney
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 307-316
Persistent link: https://www.econbiz.de/10009625090
Saved in:
4
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
5
Is it better to communicate product information abstractly or concretely? : the role of consumer product expertise and shopping-stage mindset
Trzebinski, Wojciech
;
Gaczek, Piotr
;
Marciniak, Beata
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 273-285
Persistent link: https://www.econbiz.de/10013552956
Saved in:
6
The effect of materialism and impression
management
purchase motivation on purchase intention for luxury athleisure products : the moderating effect of sustainability
Kim, Yunjeong
;
Oh, Kyung Wha
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1222-1234
Persistent link: https://www.econbiz.de/10013429184
Saved in:
7
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
8
The evolution of brand
management
thinking over the last 25 years as recorded in the Journal of product and brand
management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
9
Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Ku, Hsuan-Hsuan
;
Chen, Pei-Ting
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
Saved in:
10
Understanding the antecedents to luxury brand consumer behavior
Kowalczyk, Christine M.
;
Mitchell, Natalie A.
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 438-453
Persistent link: https://www.econbiz.de/10013164364
Saved in:
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