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~isPartOf:"The journal of product & brand management"
~subject:"Kundenzufriedenheit"
~subject:"Product quality"
~type_genre:"Article in journal"
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Kundenzufriedenheit
Product quality
Consumer behaviour
392
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Produktqualität
17
USA
17
Brand love
16
Corporate Social Responsibility
16
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Article
30
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Article in journal
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30
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English
30
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Vera, Jorge
2
Ahmad, Fayez
1
Ar, Aybeniz Akdeniz
1
Bai, Rubing
1
Behi, Azza Temessek
1
Belaid, Samy
1
Beneke, Justin
1
Benhabib, Abderrezzak
1
Bilgihan, Anil
1
Bozkurt, Sıddık
1
Brannon, Daniel C.
1
Carsana, Laurence
1
Chang, Hua
1
Chen, Pei-Ting
1
DelVeccio, Devon
1
Dwivedi, Abhishek
1
Dávalos, Jorge
1
Fang, Xiang
1
Flynn, Ryan
1
Giovanis, Apostolos
1
Gligor, David
1
Gourville, John T.
1
Greig, Tamsin
1
Guzman, Francisco
1
Gómez-Suárez, Mónica
1
Habachi, Salma
1
Hernani-Merino, Martin
1
Hu, Zhichen
1
Huang, Travis K.
1
Jansen, Hans Christian
1
Jolibert, Alain
1
Just, David
1
Kara, Ali
1
Kim, Pielah
1
Ku, Hsuan-Hsuan
1
Libaque-Saenz, Christian Fernando
1
Lin, Kuan-Yu
1
Liu, Hancheng
1
Lu, Jinzhao
1
Ma, Baolong
1
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The journal of product & brand management
Journal of retailing and consumer services
348
International journal of hospitality management
195
Journal of business research : JBR
168
The journal of services marketing
102
Journal of hospitality marketing & management
92
Journal of travel and tourism marketing
85
International journal of contemporary hospitality management
79
Cogent business & management
76
Psychology & marketing
60
Services marketing quarterly
60
Asia Pacific journal of marketing and logistics
56
Tourism management : research, policies, practice
56
The service industries journal
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
44
Journal of strategic marketing
42
Service business
41
Journal of service management
38
Journal of service research : JSR
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
Tourism management perspectives : TMP
36
European journal of marketing : EJM
34
International journal of electronic marketing and retailing : IJEMR
34
The international journal of bank marketing : IJBM
34
The international review of retail, distribution and consumer research
31
International journal of retail & distribution management
30
Journal of retailing
30
The TQM journal : the international review of organizational improvement
30
Total quality management & business excellence
30
Journal of the Academy of Marketing Science
29
International journal of retail and distribution management
28
International journal of consumer studies
27
Journal of air transport management
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
International journal of quality and service sciences
26
Journal of Asian finance, economics and business : JAFEB
25
Journal of Islamic marketing
24
Journal of internet commerce
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
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ECONIS (ZBW)
30
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1
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
3
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
4
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
5
Do products branded with handwritten scripts suffer more amid product-harm crises?
Bai, Rubing
;
Ma, Baolong
;
Hu, Zhichen
;
Wang, Hong
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 379-392
Persistent link: https://www.econbiz.de/10014229049
Saved in:
6
Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Ku, Hsuan-Hsuan
;
Chen, Pei-Ting
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
Saved in:
7
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
8
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
9
Pursuing premium : comparing pre-owned versus new durable markets
Miller, Chadwick J.
;
Brannon, Daniel C.
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012798125
Saved in:
10
The impact of perceived brand interactivity on customer purchases : the mediating role of perceived brand fairness and the moderating role of brand involvement
Gligor, David
;
Bozkurt, Sıddık
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 96-109
Persistent link: https://www.econbiz.de/10012798135
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