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~isPartOf:"The journal of product & brand management"
~subject:"Markenimage"
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Search: subject:"Designation of origin"
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Markenimage
Designation of origin
18
Herkunftsbezeichnung
18
Brand image
15
Brand management
14
Markenführung
14
Consumer behaviour
12
Konsumentenverhalten
12
Brand
6
Markenartikel
6
Emerging economies
4
Nation branding
4
Schwellenländer
4
Country image
3
Place branding
3
Place marketing
3
Standortmarketing
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Brand identity
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Branding
2
Country reputation
2
Emerging markets
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Generic drugs
2
Generika
2
International marketing
2
Internationales Marketing
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National culture
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Nationalkultur
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Pharmaceutical industry
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Pharmaindustrie
2
Arzneimittel
1
Auslandsinvestition
1
Bibliometrics
1
Bibliometrie
1
Brand attachment
1
Brand experience
1
Brand name
1
Brand performance
1
Brand trust
1
COBO
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China
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English
15
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Rojas-Méndez, José
2
Aldabbas, Hazem
1
Ar, Aybeniz Akdeniz
1
Banerjee, Saikat
1
Benson-Rea, Maureen
1
Brodie, Roderick J.
1
Dadzie, Charlene
1
Datta, Saroj Kumar
1
Davari, Arezoo
1
De Nisco, Alessandro
1
El Banna, Alia
1
Ferreira, Hugo Alexandre
1
Gamliel, Eyal
1
Gilboa, Shaked
1
Grudecka, Anna
1
Guzman, Francisco
1
Hamzaoui-Essoussi, Leila
1
Herstein, Ram
1
Juusola, Katariina
1
Kara, Ali
1
Khoshnevis, Mozhde
1
Lahrech, Abdelmounaim
1
Li, Huaibin
1
Martins, Marisa
1
Mayrand, Marie-Eve
1
Nguyen, Thuy D.
1
Oduro, Stephen
1
Papadopoulos, Nicolas G.
1
Petruzzellis, Luca
1
Pons, Frank
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Ramalho, Joana
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Roy, Dilip
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Santos, Jose Paulo Marques dos
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Sanyal, Shamindra Nath
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Seixas, Daniela
1
Souiden, Nizar
1
Witek-Hajduk, Marzanna Katarzyna
1
Yousaf, Salman
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The journal of product & brand management
Journal of travel and tourism marketing
33
Tourism management : research, policies, practice
32
International marketing review
31
Journal of business research : JBR
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Journal of international consumer marketing
25
Asia Pacific journal of marketing and logistics
21
Journal of global marketing
19
Tourism analysis : an interdisciplinary tourism & hospitality journal
17
Tourism management perspectives : TMP
17
Journal of retailing and consumer services
15
Journal of international marketing
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
International business review : the official journal of the European International Business Academy
10
Journal of vacation marketing
10
The journal of consumer marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of vacation marketing : an international journal
9
Marketing intelligence & planning
9
The journal of brand management : an international journal
9
Journal of destination marketing & management
8
Tourism and hospitality research : THR
8
Journal of hospitality and tourism insights
7
Australasian marketing journal
6
Journal of fashion marketing and management
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Tourism review
6
International journal of leisure and tourism marketing : IJLTM
5
International journal of wine business research : IJWBR
5
Journal of Islamic marketing
5
The service industries journal
5
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
4
Country of origin effect : looking back and moving forward
4
European journal of marketing : EJM
4
European research studies
4
International journal of emerging markets
4
Journal for global business advancement : JGBA
4
Journal of Asian finance, economics and business : JAFEB
4
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ECONIS (ZBW)
15
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1
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
2
Determining the predictive importance of the core dimensions of nation brands
Lahrech, Abdelmounaim
;
Aldabbas, Hazem
;
Juusola, Katariina
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1207-1219
Persistent link: https://www.econbiz.de/10014485561
Saved in:
3
Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José
;
Khoshnevis, Mozhde
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
Saved in:
4
Does the developed-country brand name still matter? : consumers' purchase intentions and ethnocentrism and materialism as moderators
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 854-869
Persistent link: https://www.econbiz.de/10013407561
Saved in:
5
Neural imprints of national brands versus own-label brands
Santos, Jose Paulo Marques dos
;
Martins, Marisa
; …
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 184-195
Persistent link: https://www.econbiz.de/10011524081
Saved in:
6
Nation branding for foreign direct investment : an Integrative review and directions for research and strategy
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
;
El …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 615-628
Persistent link: https://www.econbiz.de/10011616245
Saved in:
7
Country of origin branding : an integrative perspective
Brodie, Roderick J.
;
Benson-Rea, Maureen
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011607017
Saved in:
8
Intellectual capital through the eyes of the consumer
Nguyen, Thuy D.
;
Dadzie, Charlene
;
Davari, Arezoo
; …
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 554-566
Persistent link: https://www.econbiz.de/10011481781
Saved in:
9
Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman
;
Li, Huaibin
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
Saved in:
10
Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in China
Ar, Aybeniz Akdeniz
;
Kara, Ali
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 491-503
Persistent link: https://www.econbiz.de/10010463504
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